It’s hot. You’re lying on the beach trying to enjoy your well-deserved (and long-overdue) vacation… But you’re distracted by the never-ending beads of sweat running down your arms, your back, your face. One drips off your nose onto the open book you’re trying to...
Podcast Strategy Articles
Category Inversion: A Simple Exercose to Identify New Podcast Growth Opportunities
When you’re struggling to stand out against other shows in a crowded podcast category, this exercise can help you become the one and only.
Innovate or Die: Why What Worked for Other Podcasts Won’t Grow Your Show
You can ignore this reality, but you can’t escape it: The bar to grow a podcast is getting higher every day. Here’s what to do.
4 Podcast Growth Challenges (& How to Design Your Show to Solve Them)
Until you design your show to solve these four specific podcast marketing problems, growing your podcast will be all but impossible.
4 Specific Design Problems Every Show Must Solve
Increase discoverability, drive word of mouth growth, & get listeners hooked on your show by designing your podcast around these four problems.
The 80/20 of Every Early-Stage Podcast Marketing Strategy
When it comes to marketing your podcast, nothing else matters if you don’t get this right.
Smash or Pass: A Simple Tactic to Assess Your Podcast’s Growth Potential
This 30-second test will tell you everything you need to know about whether your show has a viable shot at success.
Avoid This Podcast Listener Feedback At All Cost
Four short words that are the death knell for any podcast’s marketing and growth potential… and how to avoid them.
The Four Phases of Podcast Growth: How to Use the Right Podcast Marketing Strategy at the Right Time
If your marketing isn’t working, there’s a good chance it’s because you’re using the wrong tactics for the phase of growth you’re in.
Big League Podcasting: How to Compete (& Win) Against the Biggest Shows, Networks & Companies In the World
You can’t compete on budget, time, or quality. But that doesn’t mean your small, scrappy podcast can’t win.
A Simple Test to Predict Your Podcast Growth
The clues about your podcast’s future growth are hidden in plain sight. You just need to know where to look.
The Biggest Obstacle to Podcast Growth (& How to Design Your Marketing Strategy to Solve It)
It’s baked into the fabric of the universe, and is the primary force you need to overcome to get better results from your podcast marketing.
The North Star of Every Effective Podcast Marketing Strategy
It’s the hardest part of podcast marketing. But if you can solve it, the rest of your marketing will be a lot easier.
Rubber Ducky Debugging: A Step-By-Step Exercise to Fix Your Podcast Marketing Strategy
When you’re not sure why your strategy isn’t working to grow your podcast, use this exercise to quickly identify the gaps and problems.
The 3 Types of Consistency that Are Essential for Podcast Growth
Everyone knows consistency matters when it comes to growing your podcast. But they misunderstand what consistency means.
The Content-Art Spectrum: How to Identify & Research Your Ideal Podcast Listeners
If you’ve ever struggled to identify who you should be marketing to, this framework can help.
The Subtle (But Destructive) Dangers of Over-Optimizing Your Podcast Marketing
Podcast marketing hacks & tactics have a time and a place. But if you’re not careful, they can do much more harm than good.
7 Hurdles to Acquiring Every New Podcast Listener
The little-known micro funnel within your larger marketing funnel that might be holding you back from more listeners.
Don’t Steal This Podcast Marketing Strategy
There’s a good reason why copying the marketing and growth strategies of successful shows doesn’t usually work.
A Clever Hack to Stay Motivated When Podcast Growth Is Slow
Podcasting is a notoriously slow-growth medium. That doesn’t mean you need to wait to see real, tangible results.
Lessons From The Stock Market On Growing A Podcast
The non-obvious, hard-to-grasp math behind how small, regular investments in your show add up to big results.
This One Podcast Audience Member Dictates Your Entire Strategy (Don’t Ignore Them)
If you can’t create a podcast that works for this one member of your audience, it’s almost impossible to sustain & grow your show.
The 3 (Deceptively Difficult) Questions That Make or Break Your Podcast Marketing Strategy
They’re deceptively tricky. Incredibly hard to get right. And they’ll dictate the success or failure of your show.
If Your Podcast Isn’t Your Audience’s Favorite, It’s Nothing
At the end of 2020, I discovered the software tool, Notion. If you’re not familiar with it, Notion is an ultra-flexible, all-in-one workspace, allowing you to wrap all your favorite productivity tools into one neat & tidy package. Now, I’m a systems nerd, and I...
Great Podcasts Do “Work” for Their Listeners. Does Yours?
I came across this tweet from Sam Parr, host of the massively successful My First Million podcast a while back. The show's concept is that in every episode, Sam and his co-host Shaan brainstorm potential million-dollar business ideas for their listeners to take and...
Two Ways to Improve Your Podcast (& Why Most People Choose Wrong)
When what you’re doing isn’t working is it better to add or subtract from your existing foundation?
What’s the Rare Thing Your Podcast Provides?
Hi friends, I'm a bit of an ice cream fiend. I've sampled ice cream at dozens if not hundreds of ice cream shops around the world and my very first podcast was actually a show about local ice cream in Vancouver. Since I know you're curious, my favourite shop is Salt...
Before You Can Achieve Podcasting Success, You Need to Define It
Asking what podcasting success looks like might seem like a silly question to ask. "Millions of downloads, of course! Oh, and a line up of sponsors out the door... And a book deal... and I want to interview Barrack Obama... And maybe a spin-off Netflix series? Once my...
Podcasting Won’t Grow Your Audience (But It Will Do Something Better)
Think for a minute about your absolute favourite podcast. How many hours would you guess you've spent with the host plugged directly into your ears? 20? 50? 100? Personally, I'd estimate that there are multiple podcasts that I've spent well over 200 hours listening...
The Square Peg, Round Hole Podcast Problem
When I started producing podcasts in 2016, podcasting was a completely different world. At only 60k active podcasts (compared to more than a million today), the medium was a lot less crowded for creators like us. With little competition, podcast hosts didn't need to...
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