The secret to going big with your podcast often starts by aiming smaller and looking closer than anyone else is willing to.
Differentiation Articles
The Gaping Hole at the Center of Every Failing Podcast Marketing Strategy
Almost no one pays any attention to this aspect of podcast marketing. And yet, it will make or break your ability to grow.
Why Memorability Is One of the Most Important Levers for Podcast Growth (& How to Achieve It)
You’ll never create a podcast that every new listener loves. But you can certainly create one they all remember. In fact, you have to.
How Would Tesla Create & Market A Podcast?
A poignant lesson on advertising, marketing, and winning through your creative bravery rather than your budget.
Differentiation: The Secret Behind Creating A Magnetic Podcast that Captivates Your Audience & Amplifies Your Marketing
How to design a show that stands out as the obvious choice for your ideal listeners… and simplifies every aspect of your marketing.
What’s Your Podcast’s Hook?
Whether it’s filling movie theater seats or building a podcast audience, a great hook is essential for getting people through the door.
The Most Reliable Blueprint for Podcast Marketing Success
There are infinite ways to create and market your show. But out of all the options, this is the most likely way to achieve podcasting success.
Defining Your Villain: The Secret to Uniting & Energizing Your Podcast Audience
A shared enemy is a powerful tool for building loyalty, engagement, and a movement. Here’s how to pick the right one.
The Two Tried & True Strategies to Make Your Podcast Un-Ignorable
If you want to grow your podcast, your show needs to stand out. And standing out boils down to two primary options.
One Sneaky Psychological Bias Keeping Potential Listeners From Choosing Your Podcast (& How to Get Around It)
To see it in action, all you have to do is start scrolling through Netflix… and then wait for the overwhelm to kick in.
The Best Podcast In The World (and How It’s Easier to Create Than You Think)
You don’t have to compete with the NPRs and Spotify’s of the world to create the best podcast in the world. Instead, think smaller.
The Onlyness Statement: A Simple Sentence That Will Unlock Your Podcast’s Growth
This simple exercise is harder than it looks. But getting it right is the difference between growth and stagnation.
How Emulating Successful Podcasts Kills Your Potential for Growth
With several million podcasts in existence, there's a lot of noise in the world of podcasting. It's not as much as Youtube (31 million channels) or blogging (600 million), but it's certainly not nothing. Many of those podcasts feature solid content and tight...
Start Growing Your Show— Here’s How
Enter your email address below and I’ll send you a 6-lesson course walking you through how to set your show up for long-term growth that doesn’t require you to spend all your time marketing.
No spam. Ever. That’s not the kind of marketing we practice, teach, or tolerate. Unsubscribe at any time with a single click.
Free Marketing Assessment
Take our 2-minute podcast marketing assessment to identify the bottlenecks that are keeping your show from more growth & conversions and how to fix them.