Video is changing podcasting, probably forever and probably in ways we can’t predict.
But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file delivery formats.
It’s a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.
Topics Covered
00:00 Is video podcasting a threat or opportunity?
04:21 Video’s impact on podcast discovery
07:49 YouTube’s dominance over content consumption
10:26 Leveraging YouTube for podcast growth
18:03 The future of podcasting on YouTube
34:16 The opportunities pitfalls of short-form content
37:28 YouTube vs. podcast content
42:41 The long-term value of “slow content”
45:06 Case study: Jay Clouse’s YouTube strategy
51:45 Case study: Chris Stone’s YouTube strategy
56:08 What is a podcast anymore, anyways?
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Additional Resources
Tom Webster
Mark Manson
Mr. Beast
Mark Asquith from Captivate
Jay Klaus of Creator Science
Philip Pape of Wits and Waits
Austin Kleon
April Dunford’s book, “Obviously Awesome”
Resources
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