GROW YOUR PODCAST WITHOUT THE GUESSWORK

Podcast Marketing Academy is an outcome-oriented growth program that breaks down podcast growth into a detailed, step-by-step action plan for committed creators, brands & marketers that are sick of mediocre results & ready to grow.

200+ point podcast growth plan that breaks down the exact actions to take on a weekly basis in order to grow your show & business consistently.
In-depth video lessons that make up the most comprehensive library of podcast growth training available.
Actionable homework assignments to walk you through applying the Growth Plan to your show while building out your personalized Marketing Roadmap and Show Bible.
Weekly calls to keep you accountable, get detailed feedback, and move forward.

Small group of highly-motivated doers who believe that marketing is about building authentic connection & trust at scale.
Private community with your peers and PMA alumni.
Expert Workshops & Q&As from highly-regarded subject-matter experts expanding further on the core Academy content.
Next cohort Enrolment: May 2023
Accelerator Tuition: $1,500
Self-Paced Tuition: $1,000

Is Podcast Marketing Academy a Fit For Your Show?

Take the PMA assessment quiz to find out whether PMA is a good fit to help you grow.

Take The PMA Assessment

— Or —

Join The Waitlist

“I’m only halfway through and in the past month alone we’ve seen both our listeners and subscribers double.”

Sam Brake Guia

Brains Byte Back

“Since enrolling in PMA my show has grown consistently nearly every month. Each of the last 6 months have been among my highest in terms of downloads.”

Eric Maddox

Latitude Adjustment

“I can see in my download numbers already, where I was staying consistent at 1500 downloads, now I’m up to, 2300 downloads.”

Biz Cush

Women Worriers

Your Podcast Growth Has Flatlined

Everyone’s happy to help you launch and produce your show, but no one, not even podcasting experts can explain how to actually grow it.

As far as you can tell by observing other successful podcasters, the formula for podcast growth looks something like this:

The Plan Seems To Work For Other People, Except…

You’ve been following this formula for a while now and still aren’t getting results.

You feel like you’re missing a piece of the puzzle, like everyone else you see growing highly engaged audiences, filling their sales pipeline with perfect-fit clients & customers, and landing sponsors you can only dream of knows something you don’t.

Maybe you missed some essential lesson in Podcasting 101?

What Podcasting 101 Doesn’t Teach You

There are a gajillion courses (give or take) on how to launch a new podcast, and a near-endless supply of people willing to help you produce and edit a great-sounding show.

That’s because launching and production are pretty straightforward.

Anyone who’s launched a show of their own can create a course on it. Many people do.

And anyone can learn how to produce a technically passable podcast in a weekend.

Growing a podcast on the other hand…

Well, that’s a bit harder to figure out.

That requires actually having done it.

Not just once, but for different shows, in different niches, with different formats.

Plus, it’s easily measurable which doesn’t leave a lot of room to hide if your system doesn’t work.

That’s a lot of pressure to live up to.

So most podcasting experts choose to focus their time teaching the safer launch and production aspects of podcasting…

Leaving You To Figure Out How To Grow Your Show On Your Own, With…

No Plan

Since you don’t know what really contributes to growing your show you simply revert to what you see others doing.

You post regularly on social media but have trouble getting your followers back to the podcast.

You’ve had well-known guests with large audiences on your show but they never share their episodes.

You might have even tried boosting your podcast with paid Facebook or Instagram ads with no measurable impact.

No Growth

You started your show to grow a large audience of raving fans.

But after some initial traction, your growth has plateaued.

You’ve managed to build up a small base of listeners, with even a few true, die-hard fans.

But it’s not enough.

Month after month, no matter what you try, you just can’t seem to increase download numbers in a significant way.

No ROI

Your goal with your show was to develop a reliable pipeline of leads, clients, and customers who know, love, and trust you.

But you have a hard time getting people to listen, let alone sign up to work with you.

You see your peers and competitors boast about the steady stream of highly qualified, dream clients their shows bring in and can’t help but wonder what you’re doing wrong.

You’ve been producing your show for a while now, and yet you still feel as though you’re just spinning your wheels, pouring more time, effort, and money into a show that isn’t getting results.

Something has to give.

Elizabeth Cush

Awaken Your Wise Woman
Maryland, USA

“I was questioning myself like, ‘Do I know what I’m doing? Do I know my audience? Do I know what I’m presenting? Am I just throwing things out there? Is there a plan here?’

Going into it, I felt like there wasn’t a clear enough focus about what I wanted. How I wanted my message to come across about what I wanted the podcast to be.

Defining my podcast promise, clarifying who I want to target and then how I’m going to reach them and what action I want them to take down the road, that all felt really overwhelming, especially because the show was already created. I wasn’t starting from a blank slate.

But PMA helped me really define those things and made me realize, ‘Yeah, I can fix it, I can do these things and bring more focus and more intention, and be really clear about who I want this to serve.

On a practical level, even though I’ve been doing my show for two years, The Academy was really helpful. One, in helping create more structure around the episodes themselves with the storytelling aspect and the different potential formats.

And then two, with the structure of the show content as a whole, really making the content flow and be more cohesive, intentional.

Before The Academy, my episodes were kind of hit or miss. I was throwing spaghetti at the wall, and being like, “Is it gonna stick? Will people like this?”

Now, I can see in my download numbers already, where I was staying consistent at 1,500 downloads per episode, now I’m up to, 2,300 downloads.

I’m better organized, better able to present the story or the topic we’re talking about in a way that’s engaging.

Before, there wasn’t that purpose to it, it was like, ‘Well, I’m just going to interview this person, and we’ll see what people get out of it…’

Now in every episode, I’m working towards this goal of getting them to be engaged, wanting to listen more and come back again and again. Of course, that’s what I wanted before, but I wasn’t doing it strategically.

PMA has brought the joy of podcasting back for me. My download numbers are increasing, which is exciting, and I have a better sense of how the show fits into my business. But also, it’s made it lighter. It’s just made it easier.”

The Secret About Good Podcast Marketing

…is that it’s simple.

Not easy to execute, necessarily, but straightforward, easy to understand, something you can do yourself…

… Without needing to learn a bunch of shiny new tools and short-term tactics

… Without a dedicated marketing team

… Without a big budget (in fact, the best marketing is free).

Let’s take a closer look.

The 5 Rules Of Good Podcast Marketing

Over the course of 6 years studying what separates shows that grow from those that plateau, I’ve discovered 5 principles that show up again and again in successful podcasts and businesses.

1. Good marketing is holistic, based on a clear vision and purpose that is woven throughout the product (your podcast) as well as your various marketing channels.

2. Good marketing isn’t built on tools or tactics that will be out of date 6 months from now. It recognizes that tools and tactics can sometimes help. But it doesn’t need them to be effective.

3. Good marketing is timeless, built from the ground up on a foundation that will work as well ten years from now as it does today.

4. Good marketing isn’t about simply getting more attention, but about creating a deeper connection with your audience.

5. Good marketing focuses first on the audience you already have empowering them to spread the word further and faster than you ever could yourself.

Seeing countless podcasters struggle to understand and apply these essential marketing principles is what led me to create Podcast Marketing Academy in the first place.

Who I am

Hi, I’m Jeremy Enns, founder of Counterweight Creative and Podcast Marketing Academy.

Over the past 6 years, my team and I have worked with dozens of high-level business owners, helping them generate over 50 million podcast downloads and millions of dollars in revenue.

In working behind the scenes in a diverse group of businesses, I started to recognize the recurring patterns that separate shows that grow and convert casual listeners into raving fans, clients, and customers, and shows that plateau, falter, and fizzle.

I want to help you put those lessons to work in your show and your business.

“Jeremy is 100% qualified, and I rave about him to everyone I know.

I highly respect him and appreciate his vision. His expertise and field of knowledge is incredible. Seriously.”

– Archana Nayak

My Writing On Podcast Growth Is Read By Folks From

Along with thousands of indie creators, entrepreneurs, marketers, and producers.

Some Shows I’ve Worked With

Sam Brake Guia

Brains Byte Back

Medellin, Colombia

“I’m only halfway through and in the past month alone we’ve seen both our listeners and subscribers double.

It’s not just seeing our subscribers and our listeners go up, however. One of the best the most unexpected benefits of doing PMA is that it has reignited my love for podcasting and also reminded me why I’m doing this.

I really want to produce interesting, fun, and exciting content and PMA has reawakened me to that while giving me the power to produce exactly the type of show I’ve always wanted.

When I first joined PMA, I approached Jeremy and I said, “Look, this is something I’m passionate about, this is something I want to dedicate my life to.”

This is my career, I’m employed full-time as a podcast expert within a marketing team but I don’t have all the answers.

I’m willing to accept that but I want them and I want to go out there and I want to be better and I want to produce the best content I can.

PMA I can honestly say has not just lived up to my expectations but exceeded them.

And as for Jeremy, he is a really great teacher and I’m not just saying that because I’m still in the program, I really do mean that.

It’s a really engaging experience not only to have this direct opportunity to speak with someone that is so knowledgeable about this industry but also it’s just great to be in a program where I am joined by so many other like-minded people that are as passionate as I am about producing interesting content that people genuinely want to hear and that adds value to their lives.”

Introducing Podcast Marketing Academy

A step-by-step podcast growth plan where you’ll be guided to build out the 4 pillars that are essential to growing any podcast, regardless of topic, format, or audience.

A Proven Method For Podcast Growth

1. Build Your Foundation

Most podcasters think the reason their shows don’t take off is a lack of exposure.

The truth is that without a solid foundation in place, no amount of exposure is going to result in lasting audience growth.

This is the step most podcasters skip and is the real reason why most shows never take off.

This module will help you:

Get crystal clear on your show’s purpose and ensure all of your actions work towards serving it
Identify your absolute dream listeners and what will drive them to become raving fans of your show
Define your show’s compelling concept that causes your ideal listeners to lean in to hear more as soon as you mention it.
Create a differentiation strategy that makes your show the obvious choice for your target listeners
Develop a strategic high-level content plan to ensure each episode is tied back to your broader goals.
Build your funnel to move podcast listeners to leads, clients, and customers.

“We’re more focused on what we are communicating to the outside world, whereas before it was a bit more internalized. Now we’re constantly thinking about, ‘How is this appealing to the listener? How is it appealing to a potential sponsor? What do they think?’ Before, it was all about what we were thinking.”

– Aileen Smith, She Runs, Eats Performs

2. Craft Compelling Content

A solid foundation is essential to podcasting success. But even the best plans can be undermined by less-than-stellar execution.

Your content is where the rubber meets the road and your high-level planning turns into real listeners, clients and customers.

While your existing show might be solid, chances are, you’re not currently utilizing your podcast to its full potential.

This module will help you:

Understand the 3 things all great episodes accomplish and how you can ensure your episodes hit the mark.
Explore the 5 episode formats that most business owners should be regularly producing and the role each serves in serving your audience, growing your show, and moving listeners through your funnel and close to conversion.
Learn how to apply the power of storytelling to your episodes (yes even interviews) to keep your listeners hooked from start to finish.
Create “podcast campaigns” to support your launches and promotions and turn listeners into customers.
Rethink how you construct each episodes to make it easy to pull out engaging micro-content that gets shared by your listeners.

“One of the biggest takeaways was how to incorporate more of a narrative into my interview show. Jeremy also has a really great method for planning out content in advance to ensure it’s all cohesive and working toward the same goal.”

– Sam Brake Guia, Brains Byte Back

3. Foster Genuine Connection

Podcasts are a fantastic tool for building trust with an audience, but they’re a one-sided communication tool.

This makes it hard to genuinely connect with your listeners.

And yet connection is perhaps the most essential piece of building a raving fan base.

This module will help you:

Create a powerful shared identity around your show, an essential part of building an engaged, supportive community.
Learn how to effectively organize your listeners into something more than a collection of isolated, disconnected individuals.
Involve your listeners in the creative process of the show, giving them a sense of ownership and pride in the finished product.
Empower advocates to do your marketing for you. While difficult to achieve, this is the holy grail of marketing and growing any podcast.
Understand the essential role commitment, consistency, and posture play in your role as a guide and community organizer.

“I knew we had a few super fans that I’m in contact with, you know but two brand new ones contacted me just this week and are like, ‘I’m telling everybody I know about your show!’ That was the real breakthrough moment for me.

– Brooke Suchomel, The Baby-Sitters Fight Club

4. Ramp Up Your Exposure

With the other pieces in place, you’ll have already set the stage for a show that grows organically via powerful word-of-mouth marketing from your audience.

Sometimes, however, you want to speed things up.

This module will help you:

Understand how people discover podcasts in the first place, allowing you to reduce friction in the discovery and listener acquisition process.
Optimize your podcast SEO for maximum organic search discoverability.
Avoid the 4 mistakes podcasters make on social media and learn how to actually use social to grow your audience.
Develop a simple, effective weekly content plan that is easy to stick to and doesn’t overwhelm you.
Get booked on other podcasts to help grow your audience fast.
Identify high-leverage collaborations with other aligned content creators.
Leverage gatekeepers to tap into massive existing audiences of your ideal listeners
Learn which types of advertising works, and which to avoid.
Discover the largest untapped market of potential listeners that most podcasters ignore.

“This program is the real deal. If you want to learn, then this is the class to take. It’s a roadmap for a strategy that really works for me. Do these steps, wash, rinse, repeat.”

–Reginald Ferguson, The Fashion Geeks Podcast

Grow (And Keep Growing)

With these 4 pillars in place, consistent podcast growth is not just possible, but inevitable.

Podcast Marketing Academy is the only program that takes a holistic view of all the factors that contribute to growth, and then gives you the exact actions to take to build a marketing system that grows your show and your business for years to come.

By following the PMA Growth Plan, you’ll apply everything you learn in real-time, with step-by-step checklists, in-depth video lessons, and thoughtful prompts to support you as you work through your weekly action items.

Join The Waitlist

Brooke Suchomel (PMA3)

Content Manager, Google
The Baby-sitters Fight Club

Michelle Mazur Ph.D. (PMA5)

Brand Messaging & Positioning Expert
Rebel Uprising Podcast

Our Unique Approach

You Don’t Need Another Online Course

You’ve already bought dozens of online courses in the past that you’ve never completed… maybe you never even started them.

You don’t need another one.

What you need is a clear, focused roadmap, and the support of a community of growth-focused business owners, marketers, and creators to hold you accountable to following through.

Which is exactly what we built.

The PMA Growth Plan

Rather than a series of videos for you to watch & then feel guilty about not applying, PMA is built around a highly-detailed action plan you can work through at a pace that works for you.

How It Works

Each week, you’ll receive a series of action items on your student dashboard.

Some action items involve watching the supporting lesson content (there are over 20 hours of in-depth marketing education if you need them).

But most will require you to not just learn about effective podcast marketing, but do it.

Many tasks will ask you to step out of your comfort zone and face down the decisions, issues, and actions that have been holding your show back.

To support you in working through these challenges, you’ll have weekly access to a live Q&A call with me and your fellow students, where you can bring your questions and ideas to be hashed out in real-time as a group.

“It’s so incredible the diverse group of people you brought together, each so kind and motivating in their own way. It’s so rare to see a group like that, and I’m glad I was a part of it

It felt like a safe space to share and get some really helpful constructive criticism as well as be creative and get a boost when we needed it.”

- Archana Nayak

Uncheck The Box

Find Your People

As you work through the Growth Plan, you’ll be surrounded by a small, committed group of other business owners, creators & marketers working alongside you.

Each member is looking to bring their own message to the world, broaden and connect more deeply with their audience, and make meaningful change in the world, while getting paid for it.

Chances are they’re experiencing the same frustrations and challenges that you are, and they’ve likely found some of the solutions to those challenges.

Show Your Work

While structured guidance, in-depth education, and a supportive community are each important in their own right, the real magic is in where they intersect.

As you work through your Growth Plan, you’ll be regularly encouraged to share your work and the thought process behind it with the group.

It might not be “perfect”.

It might feel half-baked.

You might even be embarrassed to share it.

You’ll discover, however, that posting your work to the group, open to questions, feedback, and thoughtful challenge from others, changes the way you approach it in the first place.

And that some of the greatest learning comes from examining, engaging with, and providing your unique perspective on the work of others, who are approaching the process through a different lens than you are.

Sometimes the best way to learn is with an experienced guide.

Sometimes the best way to learn is from someone who’s one step ahead of you.

And sometimes the best way to learn is to help someone who’s one step behind you.

Podcast Marketing Academy is built around all three.

Arie Lombardozzi

Brewtal

Indianapolis, USA

“Going through the Academy was more information than I was ever anticipating and the calls really helped out, but having the homework assignments where you actually had to post something to the group, I think that was the biggest thing.

Just the video lesson would have been totally fine, but I don’t think it would have stuck as much if there hadn’t been the expectation of doing the homework assignments, and then also the accountability and that little bit of added pressure to go and comment on someone else’s work.

Because no one wants to hear that what you’re doing is wrong. But it gives you a different perspective to take a step back and say, “You know, I am doing something wrong, and that’s why I’m here. And that’s ok, but there’s something that’s not working and I’m going to figure it out.” So sharing my own experiences, seeing other people’s experiences as I went through The Academy really helped shed light on those issues.

One of the things that I started to notice reading the homework and responses from other people was that while I could implement what I learned in the Academy in my own show, I could also make suggestions for other people’s shows.

It’s so much easier to be objective when it’s not your own show, but at the same time, it makes me even more accountable to be like, “Well now I have to step it up and show that I’m taking my own advice.

The Academy has given me the fire again to be excited about new projects. Even with my old show, I’m glad that I ended it, but just since the start of the Academy, the downloads have been going up even though I’m not posting new episodes. Just because I understand how to market and promote it better.

I’m making smarter decisions and utilizing my time more wisely than before. It’s really opened my eyes to a lot of opportunities that I knew were but just hadn’t taken the opportunity to take advantage of to the extent of my ability.

Based on the calls, the community, and the content, I would have paid at least four times what I paid for The Academy. It was way more in-depth than I anticipated.”

By the Time You Complete Your Growth Plan, You’ll Have…

Refined Your Show Concept

Into a compelling offering that has your ideal listeners saying, “This is exactly the show I’ve been waiting for!”

Defined a Robust & Informative Ideal Listener Avatar

That makes it easy to find and convert more of your best-fit listeners, clients, and customers.

Optimized Your Website

To convert more browsers into podcast & email subscribers.

Developed A Social Media Strategy

That feels natural, manageable… and actually gets results.

Learned to Run Targeted Advertising Experiments

That get results without breaking the bank

Crafted Ultra-Compelling Messaging

Around your show that hooks potential listeners immediately and pulls them in to hear more.

Run Your First Cross-Promotions

With other aligned creators and put a system in place to consistently land and run more.

Built An Email Marketing System

That effectively introduces new subscribers to your best content and nurtures them over time. All without ongoing effort from you.

Implemented a Lean SEO Strategy

To help improve your show’s search discoverability… in a way that isn’t overwhelming.

Developed a Marketing Practice

Built around your personal strengths that will allow you to adapt to changing trends and grow for years to come.

Wendy Green (PMA4)

Career Transition Coach
Hey Boomer

Ankur Shah (PMA5)

High-Performance Leadership Coach
10,000 Heroes Podcast

“The program is very structured and has a very clear pathway in order to reach the outcome that you’re intending to reach. It isn’t just a lot of reading or videos.”

K. Anderson, Lost Spaces

With absolute clarity on where to focus your energy, you’ll achieve more with your marketing in the next 6 months than you have in the previous year… or more.

What’s Included

The PMA Dashboard

The PMA experience is centered on your personal dashboard which will serve as your guide to growth.

Inside the dashboard, you’ll find:

Your Podcast Growth Plan

The PMA Growth Plan consists of 200+ action items that reliably lead to growth.

Each week, you’ll be presented with 5-10 of these tasks along with supporting information and resources you’ll need to complete them.

While the growth plan is designed around a 12-month recommended timeline, you can work through it at whatever pace best suits you.

Actionable Homework Assignments

Many action items will ask you to work through a series of prompts related to a certain aspect of your show, your business, and the marketing strategy around them.

These prompts are designed to help you think more deeply about the strategies & ideas being discussed and apply them to your show.

Over the course of the Academy, your answers to these prompts will build out two evergreen assets that will be essential to your show’s growth:

1. Your “Show Bible”

Your Show Bible is the collection of principles that guide the creation of your show on an ongoing basis to ensure that each and every episode lives up to the core promise your show makes to your listeners.

2. Your Podcast Marketing Roadmap

Your Marketing Roadmap is an extension of your Show Bible, focused specifically on the strategies and approach you take to growing your show.

Once complete, you’ll be able to refer back to this document whenever you’re feeling stuck or are ready to experiment with a new marketing technique to accelerate your growth.

Templates & Tools

As you work through your Growth Plan, you’ll be supplied with a series of templates and custom-built tools to help you organize, streamline, and implement the growth strategies being assigned.

These templates and tools include email scripts, a partnership outreach tracking dashboard, swipe file, one sheet, pitch builder, and a whole lot more.

A Peek Inside The PMA Dashboard

In-Depth Video Lessons

To support you in working through your Growth Plan, you’ll have access to 50+ video lessons covering everything you need in order to grow your show.

Some of these lessons cover the essential components of completing your growth plan while others are optional, advanced tactics & strategies to experiment with once you’ve completed the plan.

With more than 20 hours of in-depth, highly-actionable content, the PMA video lesson library is the single most comprehensive podcast growth-focused resource available.

Lesson Outline

Introduction to Podcast Marketing Academy

A high-level overview of the course and the marketing philosophy I teach.

1. Introduction to Podcast Marketing Academy
2. Understanding Your Podcast’s Role in Your Business

Module 1: Foundation (13 Lessons)

Before driving traffic to both your podcast and your brand, you need to be prepared to capitalize on that traffic.

In this module, you’ll learn how to differentiate your show, ensure you’re targeting the right people, and creating a content plan that will move your audience from listeners to clients, and customers.

1. Introduction: Building Your Podcast’s Foundation

2. Why You Need to Understand Your Audience

3. Getting to Know Your Listeners

4. Define Your Listener Journey

5. Creating Content That Resonates

6. Understanding Positioning

7. Your Podcast Promise

8. Mapping Out Your Funnel

9. Designing Your Website Homepage

10. Designing Your Podcast Page

11. Designing Your Show Notes

12. Website Dos & Don’ts

13. Understanding The Podcast Listener Acquisition Process

Module 2: Content (9 Lessons)

Most podcasters make the mistake of thinking that marketing starts after the podcast is released. In this module, you’ll learn how smart podcasters bake their marketing and promotion right into their podcast episodes.

1. Introduction

2. Types of Episodes and Their Purposes

3. Formatting Tips, Tricks & Strategy

4. 3 Things Great Episodes Accomplish

5. Running Podcast Campaigns

6. Using Open Loops to Hook Your Listeners

7. Getting Smart About Episode Structure

8. Episode Segmentation

9. Crafting Impactful Episodes with the SLI Framework

Module 3: Connection (6 Lessons)

While there are many ways podcasters can grow their show, the most effective is often by using the power of your existing audience to do your marketing for you. In this module, we cover how to convert casual listeners into raving fans.

1. Introduction

2. Identity

3. Organization

4. Involvement

5. Empowering Advocates

6. Commitment, Consistency + Posture

Module 4: Exposure (20 Lessons)

Once you have your systems in place and your content is optimized to convert your listeners into raving fans, it’s time to up your visibility. This module covers all the ways to get you and your podcast in front of your ideal listeners.

1. Podcast Marketing Essential Concepts

2. How People Discover Podcasts

3. Getting Found Via Search

4. Leveraging Your Guests

5. 4 Social Media Mistakes Podcasters Make

6. The Social Media Acquisition Map

7. The 6 Types of Content To Create

8. Your Weekly Content Plan

9. How to Streamline Your Content Repurposing System

10. Podcast Guesting: Targeting the Right Shows

11. Podcast Guesting: Research

12. Podcast Guesting: Rocking Your Pitch

13. Podcast Guesting: Capturing New Listeners

14. Pitching Media Outlets

15. Collaborations

16. Being Active In Your Industry or Niche

17. Leveraging Gatekeepers

18. Advertising

19. Reaching Non-Podcast Listeners

20. How To Approach & Implement Your Marketing Channels

Bonus: Systems + Tools (5 Lessons)

In this module, we’ll share some of our favourite tools and processes to help you streamline and systemize your marketing process.

1. Guest Onboarding Tools & Resources

2. Audio Recording & Production Tools & Resources

3. Additional Online Tools & Resources

4. Recommended Podcasts, Blogs, Books, Etc

Growth-Minded Community

Podcasting can be lonely.

Inside the PMA community, you’ll connect with other business owners, creators & marketers who are serious about the growth of their shows, businesses, and themselves.

In addition to connecting with others and getting feedback on your work, the community features regular guest expert workshops, group challenges & focus sprints, and more.

“My favorite part of PMA has been the community that Jeremy is cultivating. One of my favorite things is our weekly call where you can ask questions and get a download on what people are doing because you always get more ideas for how to market your own show.

I signed up because I wanted to grow my show, but really the community has been such a refreshing surprise.”

– Dr. Michelle Mazur, The Rebel Uprising Podcast (PMA5)

Weekly Q&A Calls

In addition to the lessons, you’ll have regular access to Jeremy via weekly live Q&A calls.

These calls are a place to present your questions to both Jeremy and fellow Academy members and get real-time feedback, support, and direction.

They’re also a place to share your own insight and perspective with the group.

Many of our Alumni have found the calls to be the most impactful part of the Academy, not just because of what they get but because of what they give.

$800+ In Brand Partner Discounts

One of the most essential elements of growing a podcast is streamlining your workflow to allow yourself the time to focus on the activities that matter for growth.

Fortunately, there’s an ever-growing number of incredible tools designed to help podcasters produce and market their shows.

Unfortunately, the monthly cost of subscriptions for these tools can add up.

That’s why we’ve partnered with companies behind some of the most useful podcasting tools to give PMA students access to exclusive discounts on their products.

These discounts add up to more than $800 in potential savings per year, with more partnerships regularly being added.

Two Paths To Growth

Because everyone learns differently, we designed two paths to take through the Academy.

Self-Paced Foundation Program

This is the foundation of Podcast Marketing Academy, including the PMA Growth Plan & the most in-depth podcast marketing curriculum available.

In addition to the PMA Growth Plan, the Foundation includes discussed above, including the video lessons, homework assignments, Weekly Q&A calls, private community, and brand partner discounts.

PMA Foundation Is the Best Fit If You:

Are highly self-motivated
Have a clear vision for your brand & show and just need a roadmap to follow
Are looking to work through the Growth Plan at your own pace

0-1k Accelerator (6 Weeks)

For creators with fewer than 1,000 unique downloads per episode, the 0-1k Accelerator is a focused 6-week sprint to put the growth system in place to hit the 1k milestone as quickly as possible.

In addition to everything in the PMA Foundation, the Accelerator features 6 live lessons, group feedback & brainstorming sessions, and deadline-oriented homework assignments to keep you moving forward.

The PMA Accelerator Is the Best Fit if You:

Are currently getting fewer than 1,000 downloads per episode
Are looking to grow as fast as possible
Benefit from deadlines, support, and group accountability
Are looking for more direct time with me

Regardless of which path you choose, you’ll have access to the accountability, support & community required to take your show to the next level.

Accelerator Content

The PMA Accelerator focuses on the most important questions any podcast needs to be able to answer in order to grow.

The problem with these questions relating to the vision and core, underlying strategy of your show and business is that there’s no one size fits all solution.

Most people spend months or even years without clarity on these fundamental questions, and as a result, fail to see meaningful results in their show and their business.

The Accelerator will give you the feedback and accountability you need to grapple with these questions and make decisions quickly so you can get off the treadmill and start growing.

Accelerator Curriculum

Accelerator Format

Each week of the accelerator is built around a highly interactive live group call.

Before each live call, you’ll receive a short video lesson to prep you for the week’s content. Our weekly live call will then feature a lecture from me, interspersed with small group exercises with your fellow students.

These exercises are designed to get you talking through how the concepts apply to your show with the support, ideas, and feedback of your peers.

Accelerator Homework

Following each lecture, you’ll be given a homework assignment consisting of a series of prompts to be completed and shared with the group.

These homework assignments are due at the end of each week.

The Accelerator is designed to start getting you results as quickly as possible, and in order to get results, you need to do the work.

Accelerator Schedule

The Accelerator consists of 6 weekly sessions running from Tuesday, October 18th to Tuesday, November 22nd.

All calls begin at 9am PDT / 12pm EDT / 17:00 BST and last 2 hours.

PMA Students Improve Their Marketing By 44% on Average

We ask each student to rate their confidence in their marketing abilities at the start & end of each cohort.

After just 6 weeks, students’ confidence in their overall ability to market their shows improves by an average of 91%, with significant improvements across each aspect of their marketing skill-set.

I’ve taken a lot of courses and as an educator, Jeremy is very much in the top echelon and I think other people who teach classes could learn from his approach, I really do.

- Reginald Ferguson

The Fashion Geeks Podcast

“The stuff you taught me, no shit, changed my life. It made my podcast more fun to do and easier to maintain. In fact, I am now launching 2 additional mini-episodes a week without a lot of effort. All because of what you taught me.

- Kelle Sparta

The Spirit Sherpa Podcast

“What stands out from Jeremy is that he’s so genuine. Quite often when I’m doing courses, I don’t get that sense from the instructor. I feel that a lot of it is about them, and their business, and what they want for themselves, rather than genuinely looking for the best for the cohort. I think that’s a big part of Jeremy’s uniqueness.”

- Karen Campbell

She Runs, Eats, Performs

By enrolling in Podcast Marketing Academy, you’ll develop the clarity, confidence, and roadmap to use your podcast to transform your business and achieve real impact for your listeners and your community.

“The biggest takeaway from PMA for me is confidence.

Confidence in myself, confidence in the skills that I’ve learned through The Academy, implementing them and showing up in a bigger way for my show, but also in the rest of my life.”

– Arie Lombardozzi

Stop Guessing. Start Growing.

FOUNDATION

Self-Paced Program

$1,000

Lifetime access to all Podcast Marketing Academy content including:

200+ point PMA Growth Plan
50+ Video lessons
Private podcast feed of all PMA lesson content for listening on the go
Actionable homework assignments that will build out your Show Bible & Podcast Marketing Roadmap
Weekly live Q&A calls
Monthly expert workshops
Private PMA community
$800+ in brand partner discounts

Enroll Now

Additional payment plans available at checkout

0-1K ACCELERATOR

6-Week Accelerator

$1,500

Immediate access to everything included in PMA Foundation.

A reserved spot in the next 6-week accelerator program including:

6 live, interactive lessons with me
Small group brainstorming & feedback sessions to help work through the content
Deadline-oriented homework assignments

Note that this is a high-intensity program where you will be expected to show up to the live calls and contribute to the community discussions.

If you can’t commit to this level of engagement, please consider the PMA Foundation option.

Join The Waitlist

Additional payment plans available at checkout

Cohort 7 start date: May 2023.

ACCELERATOR+

1:1 Coaching Support

$3,000

Access to everything included in the PMA Accelerator.

6-month 1:1 coaching plan including:

A deep-dive personalized audit of your show & existing marketing collateral ($1,500 value)
Six 60-min monthly coaching calls ($3,000 value)

Join The Waitlist

Additional payment plans available at checkout

“I’m really, really grateful. This was definitely the best investment I’ve made in my work. Probably ever. The service you provide is really wonderful and you do it with tremendous generosity and tremendous skill. So thank you.

– Omkari Williams
Stepping Into Truth

Grow Your Show Or Your Money Back

Podcast Marketing Academy is designed with one goal in mind: To grow your podcast audience.

If, after completing the PMA Growth Plan you don’t feel like the program has met your expectations when it comes to growth, simply drop us a note and we’ll happily refund your entire tuition.

Plus, we’ll give you $500 to spend on another coach or program.

Andrea Crisp

The Couragecast

Ontario, Canada

“This was hands down one of the best programs I’ve ever taken.

I remember Jeremy saying, “Most of you are not going to end up being like Amy Porterfield,” basically. And I was like, “Oh, but what if I want to be the Amy Porterfield?” But as time went on and in the way that the content was structured, I started to understand that it doesn’t matter if I’m as big as Amy Porterfield. I don’t need that. I don’t need to have the biggest podcast to have a successful business. I just need to have the right listeners.

Although I’d been producing my show for years already, I realized there were things that I hadn’t been doing. So when Jeremy mentioned them, I was like, “Okay, well, this would totally shift things if I implemented this.

One of the things with doing the Academy that was a really pivotal thing for me was “Where are you putting your energy?” How funny that it was something about my podcast that made me realize what I needed for my business. You would think I would have signed up for a business program and got that, but I got that here. And to me, that’s huge. Because I didn’t intend to give up the podcast, but I did need to make it work for me. And now I feel so much more excited about it than ever.

I now tell friends of mine that are serious about the podcasts, “You need to take this program. Even if you think you know everything, there are things you don’t know.” I know a lot of people and they’re like “Well, I know what I’m doing.” I’m like “No, you don’t.”

This experience was priceless. Jeremy really went above and beyond. I’ve taken a lot of courses. I’ve done a lot of programs. I’ve been at the beginning stages of a lot of programs from people that later got big. And I found that how this program was structured was super helpful.

My confidence in the podcast is through the roof. I really was able to see the value I provide as a host and stand in my own worth. Now that I’ve spent the time learning and implementing, I think the next few months will make a huge difference when it comes to seeing growth.

I’m getting really great feedback from the show. In some of the more recent shows that I have done, I’ve had friends reach out from all over the place and said, Oh, I just listened to your latest episode. And oh, my gosh, it was really, really good. And I really resonated with it.

I’m noticing that the tweaks I’ve made are making a difference where people are now actually noticing and reposting episodes.

Definitely take it. Do it. It’s awesome. Like 100%”

FAQs

Do you offer payment plans?

Yes! We offer payment plans on all three versions of the Academy.

Just click through to the checkout for any of the PMA tiers and you’ll have the option to pay either upfront or over a series of 6 monthly payments.

When does the Academy start?

Enrolment for this cohort of Podcast Marketing Academy (PMA6) is as follows:

Enrolment Opens: Monday, October 3rd, 2022

Enrolment Closes: Thursday, October 6th, 2022

Kick-Off Call & Program Access: Saturday, October 15th, 2022

When will the weekly calls take place?

Beginning on Wednesday, October 19th, 2022, the live, weekly Q&A calls with Jeremy will take place every Wednesday at 9 AM PDT / 12 PM ET / 17:00 BST.

How does the PMA Growth Plan actually work?

I’m glad you asked!

The PMA Growth Plan consists of 200+ actions which are divided into 52 weekly action plans which will be available in your PMA Dashboard.

Each week, your dashboard will display 5-10 action items to be completed that week.

Once you’re done, you can choose to move onto the next week or pause for a well-deserved break!

Keep in mind that while the program was designed around a 12-month/52-week timeframe, you can work through the plan at whichever pace works best for you.

Do I have to complete the Growth Plan to see results?

Nope!

The Growth Plan is designed to walk you through the process of building out a robust marketing system to grow both your show and your broader business or creative platform.

This system will form the foundation of all your marketing for years to come… but you don’t need to complete all of the action items to start seeing results.

In fact, you’ll make some of the most impactful adjustments to your show and marketing strategy within the first few weeks and start seeing the results soon after!

How much time will this take each week?

The PMA Growth Plan was designed to be completed over a 12-month timeframe, consisting of ~3 hours per week of work.

That said, you can take the plan at whatever pace works best for you and simply extend the timeframe.

While some ongoing tasks will be most effective when done consistently on a weekly basis, others can be done whenever you have the time available.

I have a co-host, can they access PMA as well?

Absolutely!

Tuition is on a per-show basis, meaning you and your co-host(s) will have equal access to the content, live calls, community, and everything else included in PMA.

Once you sign up, just send me a quick note with their email address so I can give them access.

How long will I have access to the content?

You’ll have access to the video content, homework assignments and community for life so you can revisit the concepts discussed as new challenges and opportunities present themselves to you.

Do you support parity pricing?

Not everyone earns a US salary.

At PMA, we’re proud to support Parity Purchasing Power, which means that if you live in a country with lower relative purchasing power, we’re happy to offer you a discount to level the playing field if you need it.

Our parity pricing scale is as follows:

10% Discount – Italy, San Marino, Spain

20% Discount – Dominicana, Eritrea, Estonia, Greece, Kiribati, Hong Kong, Slovakia, St. Lucia, Macau, Puerto Rico, Portugal, Slovenia, Tonga, Samoa

30% Discount – Antigua & Barbuda, Aruba, Central African Republic, Chile, Costa Rica, Croatia, Cyprus, Czechia, Grenada, St Kitts & Nevis, Lebanon, Latvia, Lithuania, Malta, Maldives, Nauru, Panama, Papua New Guinea, Singapore, São Tome & Principe, St Vincent & Grenadines

40% Discount – Bahrain, Belize, Congo, China, Djibouti, Ecuador, Fiji, Guatemala, Guyana, Hungary, Jamaica, Comoros, Libya, Qatar, UAE, Uruguay

50% Discount – Albania, Armenia, Bosnia & Herzegovina, Bulgaria, Burundi, Bolivia, Botswana, Cameroon, Cape Verde, Gabon, El Salvador, Equatorial Guinea, Guinea-Bissau, Honduras, Jordan, Kenya, Kuwait, Moldova, Montenegro, Mauritius, Mexico, Namibia, Peru, Poland, Romania, Serbia, Seychelles, Senegal, South Africa, Suriname, Timor-Lest, Turkmenistan, Trinidad & Tobago, Taiwan

60% Discount – Angola, Bangladesh, Burkina Faso, Benin, Brunei, Bhutan, Congo, Côte d’Ivoire, Colombia, Georgia, Haiti, Indonesia, Cambodia, Morocco, Macedonia, Mali, Malawi, Malaysia, Mozambique, Niger, Nigeria, Nicaragua, Nepal, Oman, Philippines, Paraguay, Russia, Rwanda, Saudi Arabia, Swaziland, Chad, Togo, Thailand, Tanzania, Uganda, Vietnam

70% Discount – Afghanistan, Algeria, Argentina, Azerbaijan, Belarus, Egypt, Ghana, Gambia, India, Kyrgyzstan, Kazakhstan, Sri Lanka, Madagascar, Myanmar, Mongolia, Mauritania, Sudan, Sierra Leone, South Sudan, Tajikistan, Tunisia, Turkey, Zambia

80% Discount – Libya, Pakistan, Uzbekistan, Zimbabwe

90% Discount – Liberia, Somalia

Do you offer scholarships?

Yes!

Since PMA1 we’ve been proud to offer full and partial scholarships to people doing important work with their shows who would be otherwise unable to participate.

Scholarships are prioritized for those from marginalized backgrounds or doing non-profit, impact-driven work, but applications are open to all.

If you’d like to be considered for a partial or full scholarship, please send me an email (jeremy (at) podcastmarketingacademy-com.preview-domain.com) with some information about you and your show and what it would take to make PMA accessible to you.

Is there a money-back guarantee?

Yes! Podcast Marketing Academy is designed with one goal in mind: To grow your podcast audience.

If, after completing the PMA Growth Plan you don’t feel like the program has met your expectations when it comes to growth, simply drop us a note and we’ll happily refund your entire tuition.

Plus, we’ll give you $500 to spend on another coach or program.

Wait... You'll actually give me $500 if my show doesn't grow?

You bet!

The reason you’re signing up for PMA is to grow your show, and if the program doesn’t deliver on that promise, we’ve failed and want to make sure you’re able to find a growth solution that works for you.

That said, to qualify for the guarantee, you need to put in the work.

While PMA gives you the exact actions to take in order to grow, you need to take action on them.

To be eligible for the guarantee, you must demonstrate that you’ve completed the Growth Plan and that your show has still not grown significantly.

Ultimately, final consideration regarding the guarantee boils down to whether it’s clear that you’ve put in an honest and sustained effort, even if you haven’t completed the entire Growth Plan.

Who is the Academy designed for?

Podcast Marketing Academy is designed for business owners, marketers & creators who have been podcasting for a year or more and are disappointed with how their show is performing.

Maybe your show isn’t generating as many listeners as you hoped, or maybe you have a significant number of listeners but they’re not translating into clients and customers.

If your show isn’t performing as well as you know it has the potential to and you don’t know what to try, Podcast Marketing Academy is for you.

The Academy places a heavy focus on collaboration, showing and sharing the work you’re doing, and supporting your fellow Academy members. We’ve found that our students who contribute the most to the group are the ones that receive the most in return.

As such, our ideal members are generous in sharing their insight, feedback, and experience, and are excited to be active participants in a group of like-minded business owners.

How advanced is the Academy?

That depends.

The first module of the Academy is focused on foundational marketing concepts. While these might at first seem basic, we find again and again that these are among the most impactful lessons in the Academy.

Our students say that when it comes to these concepts, they’ve either glossed over or skipped them entirely in the past, or that our method of teaching them was more in-depth, clear, and practical than other similar exercises they’ve done in the past.

Modules 2-4 are focused on more advanced concepts and strategies, many of which apply specifically to podcasting.

If you’ve been in business and producing your podcast for more than a year or two, you’ll have all the prerequisite knowledge you need.

What if I don’t have a podcast yet?

As Podcast Marketing Academy is an interactive program, with a heavy emphasis placed on doing the work and implementing what you’ve learned as you work through the Academy, it may not be the best fit if you’re just starting out.

That said, if you’re someone who likes diving into the deep end and isn’t easily overwhelmed, getting clear on the concepts taught in Academy will help you start off on the right foot and save time and frustration later on.

Are the discussions in the Academy confidential?

We operate by a few simple rules when it comes to the discussions that take place in the Academy, both on the live calls as well as in the community:

Contribute more than you ask for.
Be kind.
What is said here, stays here.

That said, please use your best judgment. If it’s not something you can happily post online, best to disguise the details before you post it here.

Will Jeremy answer all of my questions?

Jeremy will be available on the weekly Q&A calls to answer your questions, and will be chiming in on a more limited basis on the discussion board as well.

Note that we want to ensure there is time for everyone to get their questions answered, and as such, if you have multiple questions every week, we can’t guarantee they’ll all get answered personally.

We’ve found, however, that often the most insightful responses and most helpful answers come from other members, whether on the live calls or in the community discussion board. Our Academies are made up of smart, experienced entrepreneurs who can offer their own valuable perspective on most questions.

When in doubt, post your questions to the group.

If you’re looking for additional support and guidance from Jeremy, you can book one or more 1:1 strategy sessions with him directly.

Reach out at: [email protected]

I’m on the fence. Can I talk to someone to help me decide if the Academy is a fit for me?

Absolutely!

You can book a time here to chat directly with Jeremy about whether the Academy is a good fit for you and the goals you have for your podcast and business.

“I’ve learned so much from PMA that I didn’t even expect was going to be associated with the program that’s ended up opening up these other doors. Many more doors than I ever would have imagined.”

– Hal Hark
Raise Your Kids on Concerts

“If you’re ready to immerse yourself, do it. It will really get to the foundations of what you need. It’s not just going through a course, you’re really getting mentorship that is really invaluable. I think that’s probably the biggest benefit. We really do feel that we’re getting mentorship and it’s just opening up possibilities.”

– Aileen Smith
She Runs, Eats, Performs

“There aren’t very many places you can talk openly about podcasting. Whereas with this, I felt like I could talk about my show and I was able to really get a window into what am I doing wrong here? Because if I’m doing something wrong, I’d like to fix it.”

– Andrea Crisp
The Couragecast

“Jeremy’s genuine desire to help us succeed really came through. I appreciated his time on the calls and all the information he shared”

– Elizabeth Cush
Awaken Your Wise Woman