There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to?
It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners’ hidden psychology, so that we can better meet them where they’re at with our marketing and our shows.
What’s more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research.
Topics Covered
00:00 Should you listen to your listeners feedback?
05:42 The Mom Test
08:23 How listeners discover podcasts: Active vs. passive
16:07 Understanding the broader context behind audience behaviour
26:33 Discovery doesn’t matter without distinctiveness
31:02 Why listeners stop listening
39:13 Doing your own audience research
Shortcode
Block contains unexpected or invalid content.
Attempt recovery
Additional Resources
The Mom Test by Rob Fitzpatrick
Write Useful Books by Rob Fitzpatrick
Atomic Habits by James Clear.
Life Profitability by Adii Pienaar.
Tom Webster
Resources
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
