For 74% of podcasters, downloads are the primary metric used to measure success. But should they be?
For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we’ve been getting a slow but steady stream of new analytics tools and data points… many of which provide much more useful information about whether what we’re doing is working than downloads alone.
Topics Covered
00:00 Why do so many people care so much about downloads?
06:06 The case in favour of downloads
08:13 The shortcomings of downloads as a metric
09:02 How paid podcast promotion campaigns can ruin your analytics
10:22 Is listen time a better metric than downloads?
13:26 Alternative hard podcast metrics to track
17:36 Soft podcast metrics to track
28:17 Understanding leading & lagging indicators
38:21 How we combine metrics to measure success
42:36 One final obscure metric for you to track
Resources
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