Will discovery algorithms actually grow your show for you?
Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here.
But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely…
One way or another, we’re about to find out. Here’s how to prepare for it.
Topics Covered
00:00 The rise of algorithms in podcasting
01:35 How YouTube and Spotify are shaping podcasting
04:37 Spotify’s audio-first algorithm
09:38 How algorithms change content creation
11:42 How to compete in an algorithmically driven world
14:42 The future of podcast marketing
17:21 How podcast consumption habits are changing
24:12 Balancing algorithmic and organic growth strategies
26:14 Our recommendations for Creators
Resources
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