A podcast listener’s decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition, we’ve never had a way to track it.Until now.In 2024, Spotify rolled out a new discovery dashboard, giving us as creators a new set of metrics to understand how listeners flow through our listener acquisition funnel.The best part is that if you know how to interpret the data this dashboard provides, it gives you a map of exactly what you need to do you improve your listener acquisition and grow your show.Here’s what you need to know.
Topics Covered
00:00 How Podcast Listener Acquisition is Changing
00:40 Spotify’s New Podcast Discovery Metrics
03:04 Understanding Conversion Rates
04:53 Spotify’s Funnel Analytics
08:00 Industry Conversion Rate Benchmarks
21:32 High Impression Shows Insights
25:04 Best Practices For Running Marketing Experiments
32:44 Case Study: Growth Mindset Psychology
38:50 Final Thoughts and Recommendations
Resources
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