The Assembly Line

The Assembly Line is a bundle of six of my most effective, most-used, most-loved podcast marketing “schematics” — mixing in-depth training with actionable, step-by-step implementation instructions.

Inside the bundle, you’ll get 6 of my core trainings which form the heart of The Assembly Line:

• The Podcast Growth Engine Model ($500 value) — The “Master Plan” for how to design a high-profit, low-effort content-driven business by blending Creative Craft & Systems Thinking to attract and convert more, better, higher-ticket buyers… all while focusing on the parts of your business you enjoy most.
• The Content Strategy Schematic ($500 value) — The 4-tiered content strategy system behind shows that effortlessly (& automatically) convert listeners into customers without a whiff of stress, sleaze, or salesiness… all while producing less content.
• Episode Engineering ($500 value) — The simple mechanics behind podcast episodes that snatch & hold attention, keep listeners coming back, and grow your show via word of mouth… all while taking less time and effort to produce.
• The Email Engine ($500 value) — My 3-part email system specifically designed to complement your podcast, attracting & converting cold audiences into podcast listeners, clients, and customers — 24/7.
• First500 ($250 value) — My step-by-step playbook to getting your first 500 podcast subscribers — without spending a dime or creating an endless amount (or even any) social media content.
• Roadmap to 5-Figure Sponsors ($50 value) — The proven system for finding, pitching, and landing sponsorships that has already earned students hundreds of thousands of dollars in sponsor deals.

Normally, the price to purchase these trainings individually (like most people) is  $2,300. 

But today only, I’m offering them as a bundle for a (quite frankly) ridiculous price of just  $300 (88% off). 

Given the discount, I’ve decided to limit the supply to just  25 copies available. 

When they’re gone, they’re gone.

If you’re wondering about exactly what’s inside, you’ll find all the details below.

Or, if you’re already blown away by the value…

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The Podcast Growth Engine Model ($500)

In This Workshop, I’ll Show You How to Design a Podcast Marketing System That Drives Sales on Autopilot (and Unlocks Your Best Creative Work)

What You’ll Learn Inside The Podcast Growth Engine Model:

• The 6 components your marketing engine needs to systematically convert skeptical audience members into red-hot leads who are ready to buy
• The specific role your podcast is best suited to play in your marketing & sales system (most people do the opposite… which is why their shows never generate sales)
• The real purpose of content marketing for your business, and how to structure your content around it (almost no one understands this)
• Why “Time on Platform”  is the most valuable (and yet totally ignored) marketing and sales metric in your business (and how to design to maximize it)
• How to design a highly profitable podcast strategy around a show with as little as a few hundred downloads per episode
• How “Network Executive Thinking” unlocks more efficiency, stickiness, and fun in your marketing
• How to build an evergreen, high-converting content machine you can easily build and maintain as a solo biz owner or small team (that gets more and more valuable over time)
• The 3 “Growth Ceilings” business owners & creators hit with their businesses (and exactly how to bust through each)
• The precise “Order of Operations” to cut years off by focusing on the right activities at the right time for your show and business
• Why most marketing advice forces you to work harder than you need to for less profit… and how to flip the script.

Exactly What You Get

#1 The Podcast Growth Engine Model Pt 1: Core Concepts & Detailed Case Study

In this 2-hour workshop, we’ll break down the core functions every business needs to be constantly performing to continue to operate… and then walk through the system we can reverse engineer to perform them on (mostly) autopilot.

#2 The Podcast Growth Engine Model Pt 2: The Podcast Growth Engine “Hardware” Components

In this 2-hour workshop, we’ll detail each of the 6 core “Hardware” components of the system you’ll want to build and/or upgrade for the system to run at maximum efficiency (and profitability).

#3 The Podcast Growth Engine Model Pt 3: The Podcast Growth Engine “Software” & Guiding Principles

In this 2-hour workshop, we’ll detail the “Software” — ie. the core strategic models — that guide the PGE Model and will tell you exactly what content to create to achieve the best results going forward. 

#4 The Podcast Growth Engine Model Workbook

All the templates, prompts, exercises, and examples you’ll need to dial in your marketing & conversion system.

#5 Implementation Session Recording

Watch me help a series of business owners apply the Podcast Growth Engine concepts directly to their shows, businesses, and offers in real time in this 2-hour implementation session.

The Content Strategy Schematic ($500)

In This Workshop, I’ll Show You Exactly Why Your Current Content Strategy Isn’t Driving Sales… And the Simple Strategy Shift that Makes Sales Inevitable (Almost No One Gets This)

What You’ll Learn Inside The Content Strategy Schematic:

• The four tiers of your podcast content strategy… and how align them to maximize growth & sales (most people only think about one)
• The simple reason most expertise-based content fails (hint: educating your audience won’t make them buy)
• How to stop cannibalizing your paid offers with your free content
• Why “nurturing your audience” is preventing your listeners from buying from you
• Why the old advice about developing the “Know, Like, & Trust” factor is actually holding your content back
• The ultra-specific “Chain of Beliefs” your audience needs to have before they’ll even think of buying from you (and how to use your content to build it)
• The real point of content marketing when it comes to marketing your business (it’s not audience growth, nurturing, or direct sales)
• The “Infinity Loop” Content Strategy that organically sells your products & services… while also keeping your existing customers engaged (earning you more repeat customers and subscription renewals)
• How the right content strategy makes episode creation easier… while also helping you sell more and grow faster
• And lots more

Exactly What You Get

#1 The Content Strategy Schematic Pt 1: Understanding Content Marketing From The Inside Out 

In this 2.5 hour ultra-deep-dive, you’ll learn the core concepts behind successful content marketing as we reverse engineer how content actually makes customers buy.

#2 The Content Strategy Schematic Pt 2: Writing Your Content Source Code

In this 2.5 session, you’ll learn how to bake the elements of effective content marketing into all 4 tiers of your content marketing strategy, to ensure any content you produce is working to attract and convert clients & customers on autopilot.

#3 The Content Strategy Schematic Workbook

All the templates, prompts, exercises, and examples you’ll need to dial in your content strategy

#4 Implementation Session Recording

Watch me help a series of business owners apply the Content Strategy Schematic concepts directly to their shows, businesses, and offers in real time in this 2-hour implementation session.

Episode Engineering ($500)

In This Workshop, I’ll Show You the Set-It-and-Forget-It Process for Creating Addictive Episodes You Can Replicate for Yourself

What You’ll Learn Inside Episode Engineering:

• The 8 core elements of episodes that hook, hold, and engage listeners
• How to create a strategic episode structure that delivers a better show with less effort
• How to dial in your “episode mechanics” to deliver a consistent listener experience
• The simple “episode blocking” exercise that will instantly make your show tighter and more marketable
• The Vonnegut Line — a tried and true storytelling principle from legendary writer Kurt Vonnegut that will help you assess and shape tighter, more compelling episodes
• Why (and how) to structure your episodes based on their value density… and how this will help you retain more listeners
• The simple structure behind episodes that people remember, value, and recommend… even if they only listen halfway through
• The 5 types of episode hooks most shows ignore… and how to apply them to your show to grab & engage more listeners
• How to use episode segments strategically to grow your email list, sell your products & services, generate listener engagement, do audience research, and more
• The real role of podcast editing your podcast, including easy-to-follow editing benchmarks
• The Peak-End Rule and how you can use it to leave listeners consistently wanting more
• The most important podcast metric you’ve never heard of (that might just change the way you structure & edit your episodes forever)
• How to use narrative archetypes to create more compelling episodes—regardless of your show topic, genre, or format
• How to identify and operationalize the unique components of your show that will elevate it to a must-listen show for your listeners
• How to find inspiration for unique episode structures from podcasting, TV, YouTube, and beyond

Exactly What You Get

#1 Episode Engineering

An obsessively detailed training blending listener psychology, marketing and sales strategy, and the craft of podcast creation to design a cohesive show format and episode structure that hooks listeners from the moment they click play to the moment they sign up to work with you.

• Core Training: 61 bite-sized lessons walking you through the Episode Engineering process
• Actionable Prompts: To guide you through the implementation of the Episode Engineering process in real-time.
• Real-World Examples & Case Studies: Of how other shows apply the episode engineering principles to create addictive shows.

#2 Episode Engineering Workbook

All the templates, prompts, exercises, and examples you’ll need to dial in an addictive show.

#3 Live Workshop Recordings

Where you’ll get to sit in on me workshopping the episode mechanics of real podcasters’ shows in real-time.

The Email Engine ($500)

Get The Exact System, Templates, Email Sequences & Swipe Files Install Your Sales-Accelerator Email System

Inside the Email Engine You Get:

• Step-by-step training on each of the 3 components of a high-growth (and high-converting) email system
• The 3 components of magnetic lead magnets that vacuum up subscribers (and the mistakes that hold most lead magnets back)
• The Minimum Viable Value approach to newsletter writing that makes staying consistent easy (and maybe even fun)
• How to use Jobs to Be Done Theory to ensure your newsletter & podcast perfectly compliment each other
• How to create a newsletter concept that acts as its own lead magnet to attract potential buyers and podcast listeners
• The Problem Staircase Method for identifying exactly what to create your lead magnet about so it aligns with your paid offer
• The 5 Solution Archetypes to build your lead magnets around and the most desirable delivery mechanisms for each
• How to use the Quality/Engagement Matrix to assess which type of lead magnet is most highly aligned with your current business needs.
• How to develop a lead magnet launch strategy that both grows your list and generates exposure
• The 3-part welcome sequence strategy for rapidly onboarding new subscribers, surfacing customers who are ready to buy, and converting the ones who aren’t into podcast listeners for nurturing
• How to segment your subscribers to present targeted podcast episode (and product) recommendations that boost your conversion rate
• The 7 Key Messaging Components to weave into your welcome sequence that ensure every subscriber knows exactly what you do, how you can help them, and what makes you the best option for them
• How to strategically repurpose your best existing content to create your scrappy (but highly effective) first draft of your welcome sequence in just a few hours
• Detailed workbook guiding you through each step of the process of developing every asset of your email system
• An extensive swipe file of example lead magnets, landing pages, newsletter concepts, newsletter formats, and email templates for inspiration

Exactly What You Get

#1 Lead Magnets That Work

My system for designing, launching, and promoting lead magnets that attract high-value future customers (instead of poorly aligned freebie seekers who will never buy) who are looking to solve a specific problem you can help them solve.

• Core Training: 29 videos, 5 hours of action-based training & workshopping
• Inspiration Swipe File: Chock full of example lead magnets, landing pages, promotion tactics and more to help you bypass the blank page
• Client Hot Seats: Sit in on live feedback sessions with my private clients where we workshop their lead magnet hooks in real time.
• Private Client Workbook: The same one I use with my $7,500 private clients to build out their lead magnets

#2 The Ignition Sequence

Refined over 3 years, hundreds of emails and thousands of subscribers, this is my tried and true system for identifying buyers, kickstarting engagement, and automatically promoting your podcast in the most efficient way possible.

The sequence is designed to rapidly build trust, communicate your key messages, and present subscribers with targeted offers to maximize their chance of conversion in the next 6 months.

• Core Training: 17 videos, 120 min of action-based training & workshopping
• Copy & Paste Email Templates: Set up for you to fill in the blanks and deploy immediately
• Inspiration Swipe File: Where I share my full welcome sequence and break down the purpose of each email
• Private Client Workbook: The same one I use with my clients to build out their welcome sequences

#3 The Newsletter Design Lab

My system for designing newsletters you love to write and your subscribers love to read (and will sign up for even without a lead magnet). In this training, you’ll learn that a high-value newsletter—for your subscribers and your business—doesn’t need to take hours to write or require you to become the next Hemingway.

• Core Training: 16 videos, 120 min of action-based training & workshopping
• Inspiration Swipe File: Sharing an extensive collection of newsletter concepts, formats, landing pages, and more to help you learn from the best and quickly build out your own
• Client Hot Seats: Sit in on live feedback sessions with my private clients where we workshop their lead magnet hooks in real time.
• Private Client Workbook: The same one I use with my private clients to design their newsletters.

The Email Engine Workshop Replay

Watch me workshop other podcasters’ email strategies in real-time to get inspiration and spark ideas about how you can implement the concepts from this training.

First500 ($250)

An ultra-actionable, foolproof system to get your first 500 podcast Subscribers — Guaranteed.

Inside First500 You Get:

• Step-by-step training walking you through everything you need to put the First500 strategy to use for your show
• How to audit your marketing strategy
  to identify the gaps that are currently keeping you from growth
• How to nail Podcast-Market-Creator Fit, validate demand for your show & map out your growth potential
• The simple 15-min approach to optimizing your podcast SEO to immediately increase your organic discoverability in podcast apps
• The key principles behind maximizing your marketing efficiency so you get more new subscribers for each hour you spend marketing your show
• A simple method for locating your ideal listeners so you can show up and engage with them where they’re already spending time & attention
• The counterintuitive approach to niching that will show you how to permeate relevant communities and grow your show with surgical precision… without boxing yourself or your content in
• The “Legwork Marketing” Strategy that almost every now-massive show used to gain traction.
• How to navigate the 5 Phases of Podcast Growth to keep your momentum rolling way past your first 500 subscribers

Exactly What You Get

#1 Short, Actionable Video Lessons

Teaching you the fundamentals of early-stage podcast growth.

You don’t need another bloated course that will take you weeks to complete.

First500 is built around 10, focused, actionable video lessons you can complete in 2 hours.

The lessons will teach you everything you need to know to install the strategy in your show without wasting your time.

2. Step-By-Step Workbook

Walking you through the exercises to build out your marketing plan.

You’ve probably taken enough video courses to know that information alone rarely gets you the result you’re after.

The First500 workbook will walk you through the specific actions and exercises that will build out your show’s growth strategy and apply what you’re learning in real-time.

Roadmap To 5-Figure Sponsors ($50)

The proven system for finding, pitching, and landing sponsorships that has already earned students hundreds of thousands of dollars in sponsor deals.

Inside Roadmap to 5-Figure Sponsors You Get:

• Step-by-step training walking you through everything you need to develop a high-ticket sponsor strategy, even with a small show
• The boring secret behind 20x’ing industry-average sponsorship rates
• How to design and build out high-ticket sponsor packages that sponsors can’t resist
• How to assemble a personal, highly-aligned sponsor pitch list
• The secret to crafting a compelling sponsor pitch that gets your emails opened and responded to
• How to reel in high-ticket sponsors by taking charge of the negotiation process

Exactly What You Get

#1 Roadmap to 5-Figure Sponsors Training

Five 40-minute lessons showing you the exact strategy to to find, pitch, and reel in high-ticket sponsors who are desperate to connect with niche podcasts like yours.

#2 Sponsorship Q&A

Watch me workshop other podcasters’ sponsor strategies, packages, and pricing in real-time to get ideas and inspiration to apply to your own show.

#3 Podcast Sponsor Toolkit

• 6 Sponsor Pitch & Follow Up Email Scripts — To save you time while giving each and every pitch you write a solid foundation
• Pitch Deck Template — To make it easy to give potential sponsors all the information they need about you, your show, and your audience in a well-designed package.
• Sponsorship Package Building & Pricing Calculator — To make it easy to build custom sponsorship packages and be confident that you’re charging what your show is worth.
• Sponsor Tracking Database — To keep your research, pitch writing, outreach and follow up organized in one place. Set reminders for important follow-ups and keep all your relevant sponsor information at your fingertips
• Actionable Homework Assignments — To customize and apply everything you learn in the Roadmap To 5-Figure Sponsorships workshop directly to your show.

#4 Student Pitch Teardowns

To help you see how other podcasters are writing their pitches, along with my feedback about what they’re doing well and what they could improve.

The Assmbly Line

Ok, let’s do a quick recap of everything you get when you sign up to The Assembly Line:

• The Podcast Growth Engine Model ($500 value) — The “Master Plan” for how to design a high-profit, low-effort content-driven business by blending Creative Craft & Systems Thinking to attract and convert more, better, higher-ticket buyers… all while focusing on the parts of your business you enjoy most.
• The Content Strategy Schematic ($500 value) — The 4-tiered content strategy system behind shows that effortlessly (& automatically) convert listeners into customers without a whiff of stress, sleaze, or salesiness… all while producing less content.
• Episode Engineering ($500 value) — The simple mechanics behind podcast episodes that snatch & hold attention, keep listeners coming back, and grow your show via word of mouth… all while taking less time and effort to produce.
• The Email Engine ($500 value) — My 3-part email system specifically designed to complement your podcast, attracting & converting cold audiences into podcast listeners, clients, and customers — 24/7.
• The Email Engine ($500 value) — My 3-part email system for attracting & converting cold audiences into podcast listeners, clients, and customers — 24/7.
  • Lead Magnets That Work — My system for designing, launching, and promoting lead magnets that attract high-value future customers (instead of poorly aligned freebie seekers who will never buy) who are looking to solve a specific problem you can help them solve.
  • The Ignition Sequence — Refined over 3 years, hundreds of emails and thousands of subscribers, this is my tried and true system for identifying buyers, kickstarting engagement, and automatically promoting your podcast in the most efficient way possible.
  • The Newsletter Design Lab — My system for designing newsletters you love to write and your subscribers love to read (and will sign up for even without a lead magnet) — that doesn’t require you to spend hours writing.
• First500 ($250 value) — My step-by-step playbook to getting your first 500 podcast subscribers — without spending a dime or creating an endless amount (or even any) social media content.
• Roadmap to 5-Figure Sponsors ($50 value) — The proven system for finding, pitching, and landing sponsorships that has already earned students hundreds of thousands of dollars in sponsor deals.
• Ongoing Access — To all future updates, live workshops, and resources.

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