Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved.
But is that really true?
Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works).
That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.
Topics Covered
00:00 Does advertising actually work?
01:39 Our personal experience with advertising
08:35 Understanding advertising metrics
11:24 Podcast advertising platforms & methods
22:22 Real vs fake listeners
25:00 Advertising pitfalls to watch out for
25:39 Best practices for podcast ads
25:56 Crafting effective ads
29:16 Retargeting strategies
32:33 Multi-touchpoint ad campaings
34:37 Advanced advertising techniques 4
4:21 How we’d allocate a $10k budget
Resources
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
