Help Demystify Podcast Marketing
Podcasting is the single hardest content channel to market and grow successfully.
With your help, our goal is to change that.
Share your experience with podcast marketing to help us identify what's working now when it comes to podcast growth, and compile an up-to-date set of best practices and benchmarks that creators, brands, and businesses can use to inform their marketing strategies going forward.
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Headliner has helped over 1.2 million creators promote their podcasts. From simple audiogram clips to full-length episodes, achieve your podcasting goals and break the sound barrier with Headliner!
Podcast Marketing Trends 2024
Podcasts are uniquely difficult to market.
This is true whether you're a new indie creator at the start of your podcasting journey or a member of a large brand or network that's produced dozens of shows over a decade or more.
There are many reasons why podcasts are uniquely difficult to market, but certainly one of the biggest is a lack of access to—and transparency around—data.
With your help, we can change that.
In 2023, we conducted the first Podcast Marketing Trends Report—the largest ever report centered specifically on most podcasters' biggest challenge: Marketing & growth.
That report uncovered some incredibly useful data that had never before been widely documented.
Now, we're looking to update the existing data, dig deeper, and uncover new trends in what's working and what isn't to help you market smarter and grow faster.
Share Your Experience for a Chance to Win $9,000 in Prizes
By completing the Podcast Marketing Trends survey you'll be automatically entered to win one of the following prizes:
Enrollment in Podcast Marketing Academy
Win one of three annual Podcast Marketing Academy Memberships featuring access to the full PMA curriculum, step-by-step podcast marketing playbooks, weekly group coaching calls, and more.
Podcast Marketing Foundations Bundle
Win a collection of Podcast Marketing Academy courses, including First500, the Podcast Collaborations Crash Course, Perfect Podcast Packaging, the Podcast Differentiation Crash Course, and the Podcast Sponsor Toolkit.
Enrollment In First500
Win access to First500, the entry-level marketing course from Podcast Marketing Academy, teaching you a step-by-step system for attracting and converting your first 500 regular podcast subscribers.
Complete the Survey
What is the Podcast Marketing Trends Report For?
For years, we've been frustrated by the lack of transparent data in podcasting. Unlike platforms like YouTube and social media where it's easy to see who's growing and what factors might be leading to that growth, in podcasting, we're left guessing.
This makes it hard for us as creators and brands alike to develop marketing strategies and set realistic growth goals.
It also makes it hard to know whether our shows are growing faster or slower than other similar shows.
Other mediums like email, blogging, YouTube and social media all have industry benchmarks against which creators can assess their performance.
It's time podcasting had the same.
Enter, the Podcast Marketing Trends Report.
How will my data be used if I complete the survey?
Once the survey is completed, we and our partners will analyze the data to identify trends and correlations between the marketing practices and channels being use by podcast creators, and the results they're getting.
All data is be anonymized with no personally identifiable information being shared publicly at any time without your express, written consent.
Who's organizing this survey?
This survey is being organized by Jeremy Enns from Podcast Marketing Academy with support from our partners, including Transistor.fm.
How will this survey help podcast creators & publishers?
The results from the Podcast Marketing Trends Report will give creators and publishers a set of solid benchmarks against which to set goals and assess the effectiveness of their marketing efforts.
It will also identify the marketing practices that are most (and least) effective for growing a podcast in 2024 to help creators inform their own marketing strategies.
When will the results be released?
The survey will be open to responses through the end of March 2024.
Once the survey has closed, our team will crunch the data, and produces the final report which will be released in Q2 2024.
Will I be notified of the results?
If you complete the survey and include your contact info, you will be the first to know when the results are released.