Meet: Susan Boles
Developed New Show Format That Converts 50% of Podcast Guests Into High-Ticket Service Clients… While Also Growing Monthly Downloads By 50%
Case Study Summary
Name: Susan Boles
Location: Colorado, USA
Company: beyondmargins.com
Market: Business Operations & Finance
Business Model: Client Services
Problem: Loved her show, but was burnt out on after several years of producing expensive, high-quality episodes that weren’t driving business.
Success: Rolled out a new sub-format of the show that is now converting 50% of podcast guests into clients without any selling.
Developed a new episode structure that has saved her 90-min per episode personally, and cut an additional hour off her editor’s time.
Grew her monthly downloads by 50%… while producing half as many episodes.
Developed a tight “Infinity Loop” style funnel to effortlessly move her audience through her content funnel and sales process.