Gravity™

Podcast Discovery Is Broken

At least, that’s what everyone tells you.

The reality is that Apple, Spotify, and YouTube all feature robust search and discovery features designed to do one thing:

Serve their millions of users with great shows they’ll love.

So no. Discovery is not the problem.

The real problem?

Most podcast hosts don’t know how to put these discovery systems to work for their shows.

The result:

Every day, dozens of your ideal buyers are searching for shows like yours…

And finding your competition, instead of you.

Even when your show, work, and expertise are unquestionably, hands down, flat-out better.

Because if you don’t come up in their search results…

You might as well not exist.

But here’s the thing.

Unlike the complex, technical, and confusing Google search optimization, which requires spending countless hours on keyword research, content optimization, and backlinking…

Winning at Podcast SEO is simple, straightforward, and easy to execute, maintain, and amplify.

In fact, all it takes is a couple hours of work to dramatically improve your search rankings, and discoverability…

And start reaching more of your ideal buyers immediately.

Stop Pushing, Start Pulling.

Most podcast growth tactics force you to keep investing time, effort, and money to get results.

Pitching podcast guesting opportunities, collaborations, PR, and app feature placements, relentlessly repurposing content and posting on social media, running paid ads…

All of these tactics can work.

But they require you to constantly push.

Which means the moment you stop, so do the results (if they were even working in the first place).

The answer is to develop your show’s Gravity.

To build a system that pulls your ideal buyers towards you 24/7.

With a strong center of gravity, built around the search terms your ideal buyers are already using, you’ll get a steady stream of new listeners discovering your show on a daily basis.

Regardless of how much marketing and promotion you do (or don’t) choose to do.

Regardless of your niche, industry, or show format.

Regardless of how big or small your audience.

In fact, with your Gravitational System in place, it’s not unusual to see your show grow organically by more than 50% (sometimes a lot more) in a matter of months.

All with zero extra effort from you.

Gravity™ In Action

One of my clients, Sam Webster Harris is a great example of what developing your Gravity can do for your show.

Sam is the host of Growth Mindset Psychology, a show that regularly pulls in 100k plays/mo.

And he does exactly zero marketing or promotion.

No clips. No social media. No pitching.

What Sam lacks in marketing, however, he makes up for in Gravitational Force.

Consider some of the following Apple & Spotify keywords rankings.

In both Spotify and Apple Podcasts, Sam ranks on page one for high volume search terms like “Self Improvement”, “Mindset”, “Self Development”, and “Psychology”.

In fact, his little indie show regularly outranks heavyweights like Mel Robbins, Huberman Labs, Diary of a CEO, On Purpose with Jay Shetty, Rich Roll, Mark Manson, Ryan Holiday, and TED…

Not to mention his hundreds of would-be competitors who don’t understand how the discovery game is actually played (and won).

Sam’s results aren’t random.

They’re the result of a series of strategic optimizations he made to help the podcast platforms serve his show to his ideal listeners.

And you can do the same.

Here’s How We’ll Build Your Gravity

Winning with Gravity requires you to design a Gravitational System that is unique to your show.

First, you need to identify the keywords your ideal buyers are already using to find shows like yours.

This is about finding your Edge.

Second, you need to show up in their podcast app (Spotify, YouTube, Apple Podcasts) when they search.

This is about Optimization.

Third, you need to get them to click & listen to your show instead of the other shows their search pulls up.

This is about Positioning.

Put them all together, and you’ve got a show with Gravity™.

Here’s how we’ll do it:

First, we’ll find your Edge.

1. We’ll identify your best buyers. Unlike most shows that optimize for maximizing listenership, this will ensure your show pulls in cash, not vanity metrics, while allowing you to target less competitive keywords.
2.  We’ll do a simple keyword research process to find the keywords you’re already ranking for, the ones your competitors are ranking for, and the existing search demand to build around.
3. We’ll lock in the angle you can own by identifying gaps and weaknesses in your competition.

This will give you the blueprint to build your winning Gravitational System around.

Then, we’ll Optimize your show.

1. We’ll build out your three-tiered Gravitational System of keywords, consisting of your Sun, Planet, and Moon keywords that work together to increase both the reach and pull of your show and compound your growth with each new episode you publish.
2. We’ll overhaul your back-catalogue to put it to work for you by applying your Gravitational System to your show listing and old episodes, leveraging the podcast platforms’ built-in discoverability systems to boost your rankings and discoverability immediately.
3. We’ll install a simple system to optimize every new episode, to continue strengthening your pull, expanding into new keywords, and attracting more new buyers with minimal effort from you.

This will get you ranking higher in more search terms, and bringing in more new listeners, leads, and clients in just a few weeks.

Finally, we’ll Position you to win the click.

1. We’ll show you how to win the click in a crowded category even when you lose the search.
2. We’ll break down the 6-step listener acquisition process that converts browsers into bingers.
3. We’ll break down four ways to optimize your show that create a discovery flywheel that works for search, collabs, podcast guesting, social media, and word-of-mouth recommendations.

The result is a show that gets found, clicked, binged, and bought from, with minimal effort and maintenance from you.

Here’s What We’ll Cover Inside Gravity:

• How to find hidden keyword opportunities  to outrank much bigger shows
• How to turn your back-catalogue into a discovery engine by making a few small, targeted tweaks to your episode metadata
• The Keyword Pressure Test that tells you exactly which keywords to target and which to ignore.
• How to rapidly identify dozens of keywords you’re already ranking for and double down on them to improve your visibility
• The exact variables podcast platforms use to recommend shows to users… and how you can optimize them
• The Gravitational System model that clearly defines the three tiers of keywords to target that compound to help you rank for big, competitive, high-volume search terms
• The weird reason fixing your discoverability also improves your listener → client conversion rate
• The exact metadata fields Apple & Spotify weigh heaviest… and how to optimize them
• The 5 listener podcast search modes (and how to optimize for each of them)
• The 6-step path that turns a search browser into a binger — and then into a buyer.
• The subtle differences between podcast search and Google search… and how they change your optimization strategy
• How to quickly analyze your competitors on five dimensions and find the spot where they’re weakly optimized — the open lane that becomes your fastest win.
• The precise formula for optimizing your show description and episode titles to both rank in search… and hook your ideal buyers