BREAKDOWN: 3 Ways Client-Generating Shows Engineer Subtle Sales Hooks Into Their Shows

Let Me Show You the Set-It-and-Forget-It Process for Creating Addictive, Sales-Generating Episodes You Can Replicate for Yourself

What You’ll Learn Inside Episode Engineering:

• The 8 core elements of episodes that hook, hold, and engage listeners
• How to create a strategic episode structure that delivers a better show with less effort
• How to dial in your “episode mechanics” to deliver a consistent listener experience
• The simple “episode blocking” exercise that will instantly make your show tighter and more marketable
• The Vonnegut Line — a tried and true storytelling principle from legendary writer Kurt Vonnegut that will help you assess and shape tighter, more compelling episodes
• Why (and how) to structure your episodes based on their value density… and how this will help you retain more listeners
• The simple structure behind episodes that people remember, value, and recommend… even if they only listen halfway through
• The 5 types of episode hooks most shows ignore… and how to apply them to your show to grab & engage more listeners
• How to use episode segments strategically to grow your email list, sell your products & services, generate listener engagement, do audience research, and more
• The real role of podcast editing your podcast, including easy-to-follow editing benchmarks
• The Peak-End Rule and how you can use it to leave listeners consistently wanting more
• The most important podcast metric you’ve never heard of (that might just change the way you structure & edit your episodes forever)
• How to use narrative archetypes to create more compelling episodes—regardless of your show topic, genre, or format
• How to identify and operationalize the unique components of your show that will elevate it to a must-listen show for your listeners
• How to find inspiration for unique episode structures from podcasting, TV, YouTube, and beyond

Exactly What You Get

Episode Engineering Training

• Episode Engineering Pt 1: Strategy & Theory Deep Dive
• Episode Engineering Pt 2: Designing & Applying Your Episode Mechanics
• Episode Engineering Workbook — All the templates, prompts, exercises, and examples you’ll need to dial in an addictive show
• Q&A Recordings — Where I expand on the core concepts and work to apply them with live attendees.

BONUS: Accelerator Call w/ Jeremy Enns

Highly tactical 15-minute call with me (Jeremy) to identify the biggest 2-3 bottlenecks with your current episode mechanics that are limiting your listener acquisition & retention.

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