Video game designers have known about this concept for years. It applies equally to creating and growing your podcast.
Process Articles
54 Predictors of Podcast Marketing Success
When you look close at successful podcast creators, the same traits, mindsets, and strategies show up again and again.
A Clear Red Flag That Your Podcast Is Doomed to Fail
If you’ve ever had this thought run through your mind about your podcast, it’s a clear sign that you’re veering off course.
The Simple Psychological Reason Marketing & Growing Your Podcast Is So Hard
Until you fix this, marketing your podcast will always be hard, even when you have a solid strategy in place.
How Long Should You Wait Before Quitting a Podcast?
As far as creators go, it’s hard to argue that Matt D’Avella is pretty successful. On YouTube, he has more than 3.5 million subscribers. His podcast, which he produced from 2017-2019, has more than two million downloads. His newsletter is read weekly by more than...
The Counterintuitive Math Behind Podcast Growth
What you can learn from NASA about launching a podcast and reaching your destination in one piece.
Is Your Podcast Setting You Up For Creative Burnout?
You can only stave off burnout for so long. Here’s how to tell if your current show process is walking you into a trap.
Podcast Marketing Insanity (and Why It’s Keeping You Stuck)
If your current marketing strategy isn’t leading to podcast growth, this might be the reason why.
The Idea Faucet: A Simple Exercise to Generate Ideas & Get Unstuck
A while back, I came across Julian Shapiro’s idea of the Creativity Faucet. Here’s how he describes it: Visualize your creativity as a backed-up pipe of water. The first mile of piping is packed with wastewater. This wastewater must be emptied before the clear water...
Your Podcast Probably Isn’t That Good (But Should You Expect It To Be?)
You can’t master Mongolian, golf, or the piano in just a year or two. Why should podcasting be any different?
Idea Generation: The Crucial Skill Your Entire Podcast Hinges On
When it comes to the success of your show, it’s your ability to generate high quality ideas—not your technical skills—that matters most.
The Art of Finishing: The One Habit that Will Make or Break Your Podcast Marketing Strategy
If you want to grow your podcast, there’s one habit that has an outsized effect on your marketing results.
The Kobe Bryant Approach to Podcasting
How the process that made Kobe Bryant was one of the most successful basketball players of all time applies to podcasting.
This One Podcast Audience Member Dictates Your Entire Strategy (Don’t Ignore Them)
If you can’t create a podcast that works for this one member of your audience, it’s almost impossible to sustain & grow your show.
The Hidden Marketing Magic Behind the Most Successful, Audience-Loved Podcasts
A lesson from the world of magic, illusions, and showmanship on what makes for a truly special podcast your audience can’t get enough of.
The Slow, Unsexy, Utterly Effective Way to Improve & Grow Your Podcast
While everyone else is busy chasing the next, over-hyped marketing fad, do this to quietly and effectively grow your podcast.
The Real Work of Podcasting
Creating a great show takes a ton of time. But the most important work happens far away from the mic and computer.
Podcast Growth Flywheels: How to Grow Faster with Less Effort
How to get the maximum return on your effort and make growth faster and easier the longer you produce your show.
Start Growing Your Show— Here’s How
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Free Marketing Assessment
Take our 2-minute podcast marketing assessment to identify the bottlenecks that are keeping your show from more growth & conversions and how to fix them.