This post is part of a series of guest posts sharing reflections on the 2024 Podcast Marketing Trends Report. This post is from Alison Osborne, VP of Marketing at CoHost, a podcast analytics and audience insights platform built for brands and podcast...
Exposure Articles
The Podcast Recommendation Loop: How To Design A Show That Generates Viral Word-of-Mouth Growth
Word of mouth is the #1 way podcasts grow. And it doesn’t happen by accident. Here’s how to engineer a show that gets people talking.
Podcast Collaborations & Cross Promotions: Grow Your Show by Partnering with Other Creators
I've got a bit of a sweet tooth. And of aaaaall the sweet treats available, ice cream is by far my biggest weakness. In fact, the first podcast I ever hosted was called Rain City Scoop, a show I created with two friends where we explored Vancouver's craft ice cream...
It’s Not Your Guests’ Job to Grow Your Podcast
If you’ve ever been frustrated that your guests don’t share your podcast, it might be time to consider a reframe.
The 3 Universal Building Blocks of Podcast Growth
When it comes to marketing your podcast, we all have the same 3 ingredients at our disposal. Here’s how to use them.
Niche Your Podcast’s Marketing, Not Your Content
The all-important nuance everyone forgets to mention when they tell you to niche down your podcast in order to grow.
Content Repurposing is Not Podcast Marketing (& It’s Probably Killing Your Growth)
Many podcasters treat content repurposing as the bedrock of their podcast marketing strategy. But does it actually work?
The Recommendation Squeeze: 4 Prerequisites for Word of Mouth Podcast Growth
Word of mouth is one of the biggest drivers of podcast growth. But it won’t happen until you check four specific boxes.
Better Podcast Discovery Won’t Save Your Show
If you’ve ever been frustrated by the lack of podcast discovery, it’s worth looking to YouTube to see the sobering results of better discovery.
Start Growing Your Show— Here’s How
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Free Marketing Assessment
Take our 2-minute podcast marketing assessment to identify the bottlenecks that are keeping your show from more growth & conversions and how to fix them.