Meet: Maggie Patterson
90% Of Her Membership Clients Are Discovering Her Through Her Podcast
Case Study Summary
Name: Maggie Patterson
Location: Ontario, Canada
Company: bsfreebusiness.com
Market: Business & marketing strategy for service business owners and micro-agencies
Business Model: Membership, Mastermind, Coaching/Consulting
Problem: Was trying to serve two separate audiences with one podcast… which was diluting her messaging and adding friction and drop-off to her sales process.
Success: Split her existing show into two new rebranded shows, Staying Solo, and Confessions of a Micro-Agency Owner to sharpen her positioning with each group.
90% of her $150/mo membership clients are now saying they discovered her via the podcast.
The majority of her $450/mo micro-agency mastermind clients binge the new micro-agency-specific show before signing up.
Has grown the primary show, Staying Solo, despite splitting the audience and rebranding.