Meet: Matt Alder
Grew Show From 9k → 15k (67%) Monthly Downloads After Re-Engineering His Episode Format and Show Packaging.
Case Study Summary
Name: Matt Alder
Location: UK
Company: mattalder.com
Market: Talent Acquisition & Recruiting
Business Model: Sponsorships, consulting, speaking, courses
Problem: Had been producing his show for 10 years and was making a living as a full-time podcaster… but wanted to refresh the show to keep it relevant going forward, and reposition himself as an expert rather than an interviewer and build out the course and consulting side of his business.
Success: Grew the show from 9k to 15k dl/mo within three months of subtly re-engineering his episode format and updating his show packaging.
More than doubled the percentage of listeners that make it past the half-way point in the episode.
Sharpened his brand and show POV, leading to more and better speaking engagements, and renewed relevance and momentum in the industry.
The episodes now take significantly less time and effort to produce… while also being better quality.
Developed a core brand framework and integrated a brand new lead magnet based on it which is generating email growth from the podcast for the first time ever.