Podcast Marketing Trends Explained

We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes...

Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and...

Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow...

Before you launch a new show, you have to make a number of creative decisions that set the course of your show.  Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually...

Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence. But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the same...

How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.  You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have...

Everyone loves to talk about podcasting’s lack of discoverability. But when it comes to discoverability problems, podcasting’s got nothing on Netflix. Consider this: Netflix is a $240 billion company, with the best software engineers money can buy They have a closed...

What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social...

Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend. In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the...