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Understanding Podcasting’s Platform Dynamics: Why Growing a Podcast Is Different From Any Other Content Platform | Podcast Marketing Trends Explained

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By Jeremy Enns

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don’t understand the unique platform dynamics, constraints, and psychology baked into the medium… which makes it hard—if not impossible—to grow. Fortunately, once you’re able to decipher the code—of podcasting or any other platform—you unlock your potential for growth and ROI. 

https://youtu.be/OtQitJsPsVY

Topics Covered

00:00 Understanding podcast’s platform dynamics
01:58 Listener bandwidth
05:57 The data on podcast consumption
08:29 Platform constraints & listener psychology
15:37 The pros & cons of podcasting’s built-in intertia
22:13 Host-led vs concept-led growth
25:46 What do listeners expect from podcasting?
35:22 Are long podcasts actually better?
Deciphering the hidden code that dictates podcasting’s unique platform dynamics, constraints, and psychology, to help you unlock growth. 
45:03 Our picks for best “podcasts”

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