On my walk to the coffee shop this morning, I started the research phase of the 53rd client podcast audit of 2024. I’ve only listened to one episode so far, and I’ll listen to another four or five before putting together my notes and recording the audit, but I already...
2024 Articles
Maximize Your Podcast Discoverability through Podcast Search Optimization (SEO for Podcasts)
This post is part of a series of guest posts sharing reflections on the 2024 Podcast Marketing Trends Report. This post is from Jennifer Han, CMO at Ausha, a podcast hosting platform that is building out a suite of tools to help podcasters grow, most notably, their...
The Yin & Yang of Podcast Growth
This post is part of a series of guest posts sharing reflections on the 2024 Podcast Marketing Trends Report. This post is from Alison Osborne, VP of Marketing at CoHost, a podcast analytics and audience insights platform built for brands and podcast...
What if Declining Downloads Are Actually Masking Other Types of Podcast Growth?
This post is part of a series of guest posts sharing reflections on the 2024 Podcast Marketing Trends Report. This post is from Elissa Craig, Head of Marketing at Headliner, a tool to help you turn your podcast into stunning short and long-form video content, whether...
The Biggest Misconception In Podcast Marketing
It’s hot. You’re lying on the beach trying to enjoy your well-deserved (and long-overdue) vacation… But you’re distracted by the never-ending beads of sweat running down your arms, your back, your face. One drips off your nose onto the open book you’re trying to...
12 Podcast Marketing Prerequisites for Giving Your Show An Fighting Chance at Growth
There’s an infinite list of things you could be doing to grow your show. If you’re like me, your to-do list has already reached an insurmountable length… and that's if you stopped adding to it today. You can't be expected to finish it all. No one can, regardless of...
Category Inversion: A Simple Exercose to Identify New Podcast Growth Opportunities
When you’re struggling to stand out against other shows in a crowded podcast category, this exercise can help you become the one and only.
The Hidden Side of Growth: 14 Things Top Creators Do Behind Closed Doors to Grow Their Podcasts
The difference between successful and struggling podcast creators isn’t marketing tactics. It’s practices like these.
How a Podcast Cover Art Redesign Helped Growth Mindset Psychology Grow 45% in One Month (+2,000 Downloads/Episode)
The experimental process Sam Webster Harris used to add more than 18,000 downloads per month to his podcast by redesigning his show artwork.
Start With Surprise: The Simple Strategy For Structuring Satisfying Podcast Episodes
A straightforward approach to consistently creating episodes that deliver satisfying payoffs that keep listeners coming back.
Take It To The Limit: The Soul-Eating Curse of an Underdeveloped Show Premise
Eternal damnation awaits all who fall prey…
The B-Plot: The Hidden Emotional Hook Running Through All Great Podcasts
Peel back the surface layer to understand what makes shareable shows connect with listeners and inspire long-lasting connection.
Innovate or Die: Why What Worked for Other Podcasts Won’t Grow Your Show
You can ignore this reality, but you can’t escape it: The bar to grow a podcast is getting higher every day. Here’s what to do.
Write Better Podcast Episode Titles Using the SHARP Framework
Improving your episode titles is perhaps the single highest leverage task for winning over more new listeners. Here’s how to do it.
4 Podcast Growth Challenges (& How to Design Your Show to Solve Them)
Until you design your show to solve these four specific podcast marketing problems, growing your podcast will be all but impossible.
5 Podcast Cover Art Design Decisions That Will Accelerate Your Growth
Most would-be podcast listeners never make it past your cover art. Here’s how to change that through strategic design.
Stop Educating, Start Arguing: The Mindset Shift Behind Content Marketing That Converts
Why everything you were taught about content marketing is wrong… and what to do instead.
8 Podcasting Red Flags That Suggest Your Show Is Doomed (And How to Fix Each of Them)
When you know what to look for, podcast problems are easy to spot. And once you see them, they’re a whole lot easier to fix.
The Podcast Recommendation Loop: How To Design A Show That Generates Viral Word-of-Mouth Growth
Word of mouth is the #1 way podcasts grow. And it doesn’t happen by accident. Here’s how to engineer a show that gets people talking.
Anatomy Of A Big Idea: The Hidden Levers Behind A Podcast Listeners Can’t Stop Listening to, Thinking, and Talking About
The bigger the idea behind your show, the more growth potential it has… But finding & refining big ideas is easier said than done.
Everything Podcast Listeners Love, Hate, and Wish More Hosts Understood About Interviewing
If you want to make better interviews, here’s what to avoid, embrace, and seek out in your episodes.
How to Become A Better Podcast Interviewer: The Hidden Skills, Traits & Practices Behind Truly Great Guest Interviews
A practical guide to improving your interviews, episodes, and guest relationships… and growing your show along the way.
The Peak-End Rule: The Surprising Power Of Ending Your Episodes With Intention
How one small tweak will transform your listener retention both within episodes and between them.
Hook Stacking: The Dark Art & Curious Science of Crafting Podcasts That Stick… & Grow
Lessons from the greatest song-writer of our time on creating a podcast that worms its way into your audience’s mind and refuses to leave.
Content Fractals: How to Make Your Podcast Stand Out By Zooming In
The secret to going big with your podcast often starts by aiming smaller and looking closer than anyone else is willing to.
What If We’ve Got Podcast Analytics All Wrong?
Downloads are the universal metric for tracking podcast success. But are they the best one? And what are we even trying to measure in the first place?
Breaking Down the Data From the Podcast Marketing Trends Explained Launch
A behind the scenes look at the early data from the Podcast Marketing Trends Explained launch, along with some key insights & observations.
Podcast Listener Churn: The Quiet Killer Undermining Your Podcast Marketing
The hidden side of podcast marketing that know one talks about but is essential to growing your show effectively.
The Subtle Message Every Great Show Communicates to It’s Listeners
The internal question that will drive away your listeners… unless you can definitively answer it for them.
The 80/20 of Every Early-Stage Podcast Marketing Strategy
When it comes to marketing your podcast, nothing else matters if you don’t get this right.
Smash or Pass: A Simple Tactic to Assess Your Podcast’s Growth Potential
This 30-second test will tell you everything you need to know about whether your show has a viable shot at success.
The Gaping Hole at the Center of Every Failing Podcast Marketing Strategy
Almost no one pays any attention to this aspect of podcast marketing. And yet, it will make or break your ability to grow.
Avoid This Podcast Listener Feedback At All Cost
Four short words that are the death knell for any podcast’s marketing and growth potential… and how to avoid them.
The Four Phases of Podcast Growth: How to Use the Right Podcast Marketing Strategy at the Right Time
If your marketing isn’t working, there’s a good chance it’s because you’re using the wrong tactics for the phase of growth you’re in.
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