People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art.
These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal listeners who are passing the show over because they don’t realize it’s relevant or aligned with their taste.
But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists).
In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your shows growth potential.
Topics Covered
00:00 Why packaging matters
00:42 Behind the scenes of our cover art development
07:33 Attributes of memorable podcast titles
20:51 Why artwork matters more than most people realize
24:48 Analyzing podcast cover art effectiveness
27:02 Host photos on cover art
33:05 Designing distinctive visual elements
34:24 Your artwork’s primary job
38:06 Developing taste for good artwork & titles
44:52 Investing in professional help
46:05 Our favorite podcast titles
50:23 Our favorite podcast cover art
56:25 Perfect pairings of titles and cover art
01:01:32 Final thoughts and listener requests
Additional Resources
Hello, My Name is Awesome by Alexandra Watkins
Stand the Fck Out* by Louis Grainier
Holly Arnett
The Dip by Seth Godin
Purple Cow by Seth Godin
Meatball Sundae by Seth Godin
Crypto Confidential by Nat Eliason
Resources
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
