The bigger the idea behind your show, the more growth potential it has… But finding & refining big ideas is easier said than done.
Concept Articles
Hook Stacking: The Dark Art & Curious Science of Crafting Podcasts That Stick… & Grow
Lessons from the greatest song-writer of our time on creating a podcast that worms its way into your audience’s mind and refuses to leave.
The Gaping Hole at the Center of Every Failing Podcast Marketing Strategy
Almost no one pays any attention to this aspect of podcast marketing. And yet, it will make or break your ability to grow.
What’s Your Podcast’s Hook?
Whether it’s filling movie theater seats or building a podcast audience, a great hook is essential for getting people through the door.
Start Growing Your Show— Here’s How
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