🎉 New: A Certifiably Ridiculous Black Friday Special Offer

The Scrappy Starter kit

My four core trainings to help you create a highly growable podcast, sales-generating email list, and 5-figure sponsor strategy — for a simple “offer you can’t refuse” price.

On this page, you’ll find the details for a certifiably ridiculous Black Friday 2024 special I’ve put together.

This is the first Black Friday sale I’ve ever run, and it might be the last, so I figured I’d go all out and see what happens if I offer four of my core Podcast Marketing Academy courses for one simple, “no-brainer” price.

Regardless of how this plays out for me, it will be an epic deal for you. It may very well turn out that giving away so much premium training for this price might be a mistake. We’ll find out soon enough. Suffice it to say, this might be the only time I offer anything like this.

The Scrappy Starter Kit is a bundle of four of my most effective, most-used, most-loved podcast marketing “schematics” — mixing in-depth training with actionable, step-by-step implementation instructions.

Inside the bundle, you’ll get 4 of my core trainings which form the heart of The Scrappy Starter Kit:

Episode Engineering — The simple mechanics behind podcast episodes that snatch & hold attention, keep listeners coming back, and grow your show via word of mouth… all while taking less time and effort to produce.
The Email Engine — My 3-part email system for attracting & converting cold audiences into podcast listeners, clients, and customers — 24/7.
First500 — My step-by-step playbook to getting your first 500 podcast subscribers — without spending a dime or creating an endless amount (or even any) social media content.
Roadmap to 5-Figure Sponsors — The proven system for finding, pitching, and landing sponsorships earning podcasters hundreds of thousands of dollars in sponsor deals.

If you’re wondering about exactly what’s inside, you’ll find all the details below.

Or, if you’re already blown away by the value…

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100% Lifetime Guarantee

If you do not get value from this training and templates you can claim a full refund at any time for any reason. Simply email your receipt and you will be refunded within 3 working days.

Product #1

Episode Engineering

The simple mechanics behind podcast episodes that snatch & hold attention, keep listeners coming back, and grow your show via word of mouth… all while taking less time and effort to produce.

Let Me Show You the Set-It-and-Forget-It Process for Creating Addictive Episodes You Can Replicate for Yourself

**What You’ll Learn Inside Episode Engineering:**

The 8 core elements of episodes that hook, hold, and engage listeners
How to create a strategic episode structure that delivers a better show with less effort
How to dial in your “episode mechanics” to deliver a consistent listener experience
The simple “episode blocking” exercise that will instantly make your show tighter and more marketable
The Vonnegut Line — a tried and true storytelling principle from legendary writer Kurt Vonnegut that will help you assess and shape tighter, more compelling episodes
Why (and how) to structure your episodes based on their value density… and how this will help you retain more listeners
The simple structure behind episodes that people remember, value, and recommend… even if they only listen halfway through
The 5 types of episode hooks most shows ignore… and how to apply them to your show to grab & engage more listeners
How to use episode segments strategically to grow your email list, sell your products & services, generate listener engagement, do audience research, and more
The real role of podcast editing your podcast, including easy-to-follow editing benchmarks
The Peak-End Rule and how you can use it to leave listeners consistently wanting more
The most important podcast metric you’ve never heard of (that might just change the way you structure & edit your episodes forever)
How to use narrative archetypes to create more compelling episodes—regardless of your show topic, genre, or format
How to identify and operationalize the unique components of your show that will elevate it to a must-listen show for your listeners
How to find inspiration for unique episode structures from podcasting, TV, YouTube, and beyond

Exactly What You Get

#1 Episode Engineering

An obsessively detailed training blending listener psychology, marketing and sales strategy, and the craft of podcast creation to design a cohesive show format and episode structure that hooks listeners from the moment they click play to the moment they sign up to work with you.

Core Training: 61 bite-sized lessons walking you through the Episode Engineering process
Actionable Prompts: To guide you through the implementation of the Episode Engineering process in real-time.
Real-World Examples & Case Studies: Of how other shows apply the episode engineering principles to create addictive shows.

#2 Episode Engineering Workbook

All the templates, prompts, exercises, and examples you’ll need to dial in an addictive show.

#3 Live Workshop Recordings

Where you’ll get to sit in on me workshopping the episode mechanics of real podcasters’ shows in real-time.

Product #2

The Email Engine

My 3-part email system for attracting & converting cold audiences into podcast listeners, clients, and customers — 24/7

Get The Exact System, Templates, Email Sequences & Swipe Files Install Your Sales-Accelerator Email System

Inside the Email Engine You Get:

Step-by-step training on each of the 3 components of a high-growth (and high-converting) email system
The 3 components of magnetic lead magnets that vacuum up subscribers (and the mistakes that hold most lead magnets back)
The Minimum Viable Value approach to newsletter writing that makes staying consistent easy (and maybe even fun)
How to use Jobs to Be Done Theory to ensure your newsletter & podcast perfectly compliment each other
How to create a newsletter concept that acts as its own lead magnet to attract potential buyers and podcast listeners
The Problem Staircase Method for identifying exactly what to create your lead magnet about so it aligns with your paid offer
The 5 Solution Archetypes to build your lead magnets around and the most desirable delivery mechanisms for each
How to use the Quality/Engagement Matrix to assess which type of lead magnet is most highly aligned with your current business needs.
How to develop a lead magnet launch strategy that both grows your list and generates exposure
The 3-part welcome sequence strategy for rapidly onboarding new subscribers, surfacing customers who are ready to buy, and converting the ones who aren’t into podcast listeners for nurturing
How to segment your subscribers to present targeted podcast episode (and product) recommendations that boost your conversion rate
The 7 Key Messaging Components to weave into your welcome sequence that ensure every subscriber knows exactly what you do, how you can help them, and what makes you the best option for them
How to strategically repurpose your best existing content to create your scrappy (but highly effective) first draft of your welcome sequence in just a few hours
Detailed workbook guiding you through each step of the process of developing every asset of your email system
An extensive swipe file of example lead magnets, landing pages, newsletter concepts, newsletter formats, and email templates for inspiration

Exactly What You Get

#1 Lead Magnets That Work

My system for designing, launching, and promoting lead magnets that attract high-value future customers (instead of poorly aligned freebie seekers who will never buy) who are looking to solve a specific problem you can help them solve.

Core Training: 29 videos, 5 hours of action-based training & workshopping
Inspiration Swipe File: Chock full of example lead magnets, landing pages, promotion tactics and more to help you bypass the blank page
Client Hot Seats: Sit in on live feedback sessions with my private clients where we workshop their lead magnet hooks in real time.
Private Client Workbook: The same one I use with my $7,500 private clients to build out their lead magnets

#2 The Ignition Sequence

Refined over 3 years, hundreds of emails and thousands of subscribers, this is my tried and true system for identifying buyers, kickstarting engagement, and automatically promoting your podcast in the most efficient way possible.

The sequence is designed to rapidly build trust, communicate your key messages, and present subscribers with targeted offers to maximize their chance of conversion in the next 6 months.

Core Training: 17 videos, 120 min of action-based training & workshopping
Copy & Paste Email Templates: Set up for you to fill in the blanks and deploy immediately
Inspiration Swipe File: Where I share my full welcome sequence and break down the purpose of each email
Private Client Workbook: The same one I use with my clients to build out their welcome sequences

#3 The Newsletter Design Lab

My system for designing newsletters you love to write and your subscribers love to read (and will sign up for even without a lead magnet). In this training, you’ll learn that a high-value newsletter—for your subscribers and your business—doesn’t need to take hours to write or require you to become the next Hemingway.

Core Training: 16 videos, 120 min of action-based training & workshopping
Inspiration Swipe File: Sharing an extensive collection of newsletter concepts, formats, landing pages, and more to help you learn from the best and quickly build out your own
Client Hot Seats: Sit in on live feedback sessions with my private clients where we workshop their lead magnet hooks in real time.
Private Client Workbook: The same one I use with my private clients to design their newsletters.

The Email Engine Workshop Replay

Watch me workshop other podcasters’ email strategies in real-time to get inspiration and spark ideas about how you can implement the concepts from this training.

Product #3

First500

My step-by-step playbook to getting your first 500 podcast subscribers — without spending a dime or creating an endless amount (or even any) social media content.

An ultra-actionable, foolproof system to get your first 500 podcast Subscribers — Guaranteed.

Inside First500 You Get:

Step-by-step training walking you through everything you need to put the First500 strategy to use for your show
How to audit your marketing strategy
to identify the gaps that are currently keeping you from growth
How to nail Podcast-Market-Creator Fit, validate demand for your show & map out your growth potential
The simple 15-min approach to optimizing your podcast SEO to immediately increase your organic discoverability in podcast apps
The key principles behind maximizing your marketing efficiency so you get more new subscribers for each hour you spend marketing your show
A simple method for locating your ideal listeners so you can show up and engage with them where they’re already spending time & attention
The counterintuitive approach to niching that will show you how to permeate relevant communities and grow your show with surgical precision… without boxing yourself or your content in
The “Legwork Marketing” Strategy that almost every now-massive show used to gain traction.
How to navigate the 5 Phases of Podcast Growth to keep your momentum rolling way past your first 500 subscribers

Exactly What You Get

#1 Short, Actionable Video Lessons

Teaching you the fundamentals of early-stage podcast growth.

You don’t need another bloated course that will take you weeks to complete.

First500 is built around 10, focused, actionable video lessons you can complete in 2 hours.

The lessons will teach you everything you need to know to install the strategy in your show without wasting your time.

2. Step-By-Step Workbook

Walking you through the exercises to build out your marketing plan.

You’ve probably taken enough video courses to know that information alone rarely gets you the result you’re after.

The First500 workbook will walk you through the specific actions and exercises that will build out your show’s growth strategy and apply what you’re learning in real-time.

Product #4

Roadmap To 5-Figure Sponsors

You don’t need a million (or even 1,000) listeners to make money with podcast sponsorships. All you need are the right listeners. And the right strategy.

The proven system for finding, pitching, and landing sponsorships earning podcasters hundreds of thousands of dollars in sponsor deals.

Inside Roadmap to 5-Figure Sponsors You Get:

Step-by-step training walking you through everything you need to develop a high-ticket sponsor strategy, even with a small show
The boring secret behind 20x’ing industry-average sponsorship rates
How to design and build out high-ticket sponsor packages that sponsors can’t resist
How to assemble a personal, highly-aligned sponsor pitch list
The secret to crafting a compelling sponsor pitch that gets your emails opened and responded to
How to reel in high-ticket sponsors by taking charge of the negotiation process

Exactly What You Get

#1 Roadmap to 5-Figure Sponsors Training

Five 40-minute lessons showing you the exact strategy to to find, pitch, and reel in high-ticket sponsors who are desperate to connect with niche podcasts like yours.

#2 Sponsorship Q&A

Watch me workshop other podcasters’ sponsor strategies, packages, and pricing in real-time to get ideas and inspiration to apply to your own show.

#3 Podcast Sponsor Toolkit

6 Sponsor Pitch & Follow Up Email Scripts — To save you time while giving each and every pitch you write a solid foundation
Pitch Deck Template — To make it easy to give potential sponsors all the information they need about you, your show, and your audience in a well-designed package.
Sponsorship Package Building & Pricing Calculator — To make it easy to build custom sponsorship packages and be confident that you’re charging what your show is worth.
Sponsor Tracking Database — To keep your research, pitch writing, outreach and follow up organized in one place. Set reminders for important follow-ups and keep all your relevant sponsor information at your fingertips
Actionable Homework Assignments — To customize and apply everything you learn in the Roadmap To 5-Figure Sponsorships workshop directly to your show.

#4 Student Pitch Teardowns

To help you see how other podcasters are writing their pitches, along with my feedback about what they’re doing well and what they could improve.