You’re In! Here Are The Next Steps
I’m looking forward to walking through the 6-part, set-it-and-forget-it Podcast Growth Engine marketing system my clients and I use to get more conversions with less effort from our shows.
1. Check Your Inbox
A welcome email with all the event information is currently on its way.
Please make sure to drag the emails over to your primary inbox to make sure you get the reminder emails with the link to join the call leading up to the event.
2. Add the Event to Your Calendar
If you use Google Cal, you should see the event invitation in your calendar for the email you used to register. In the event listing, all you need to do is RSVP.
If you don’t use Google Cal, you can add the event manually:
📅 Thursday, April 17th, 2025
🕒 9 AM PT / 12 PM ET / 17:00 BST
⏳ 2 Hours
3. See What’s Possible
Browse through some of the case stories below to see what might be possible for you by installing the Podcast Growth Engine system in your business.
10Xed Coaching Income In 6 Months
Case Study Summary
Name: Jen Fugo
Location: Pennsylvania, USA
Show: The Healthy Skin Show
Company: Skinterrupt.com
Market: Natural Skin Health
Problem: Was pivoting her business away from gluten-free nutrition to focus on natural skin health.
Had an existing show that was getting ~2k dl/mo but was looking to start fresh with a new show on her new topic.
Wanted to be seen as the expert. On her past show, she pushed a lot of traffic (and sales) to her guests but struggled to get her audience to buy from her.
Success: Before even launching, had lined up 3-months worth of sponsors at $800/ep.
Racked up 9,500 downloads in her first month. Within 6 months was averaging 20k dl/mo. Now has over a million total downloads.
10x’ed her health coaching practice’s income within 6 months of launching.
Raised her prices 3 times in the first year and still had a waitlist longer than she could handle.
80% of her clients now come from the podcast.
Generated an additional $20k in 6 months
Case Study Summary
Name: Heidi Weinberg
Location: Colorado, USA
Show: Fashion Designers Get Paid
Company: SuccessfulFashionDesigner.com
Market: Freelance fashion designers
Problem: Show had plateaued after 5 years.
Was worried she’d tapped out her small market.
Podcast wasn’t ranking in search or getting included in round up lists of podcasts for her niche… even though hers was one of the best shows.
Success: Integrated her funnel more strategically into her show and immediately started getting new leads, leading to $1k–$2k/mo of evergreen sales of her signature course.
Ran her lowest effort launch yet to validate a new higher-ticket program and brought in more than $10k.
Rebranded and refocused her show & within weeks was ranking as the #2 show for her primary keyword in Apple Podcasts.
Landed her first sponsor for an initial $2k campaign. Is currently in deep in talks with two additional brand she loves about potential 5–6-figure sponsorship deals.
Generated $100k+ from a new offer by repackaging work he was already doing
Case Study Summary
Name: Tom Fox
Location: Texas, USA
Company: The Compliance Podcast Network
Market: Legal and regulatory compliance
Problem: Wanted to increase the profitability of the network through sponsorships.
Initially, Tom’s goal was to grow the audience of the shows on the network to increase the number of impressions he could sell advertising against.
Success: Given the narrow niche, we pivoted the strategy away from growing the audience (at least initially) and instead looked for ways to grow revenue by selling higher ticket sponsor packages.
Within a couple months of working together, Tom had put together a new $25k (sometimes higher) flagship sponsorship offer and made his first sale.
Sold four of these offers over the next several months, generating $100k+ from this offer alone.
Signing a new $3k+ coaching client every week
Case Study Summary
Name: Philip Pape
Location: Connecticut, USA
Show: Wits and Weights
Company: witsandweights.com
Market: Fitness, strength training, and weight loss
Problem: Show wasn’t growing as fast as he would like.
Underperforming discoverability and listener acquisition process.
Was generating leads and sales, but felt like there was much more more room for growth given the quality of the show.
Success: Increased $3k coaching client bookings from 1-2/mo to consistently 1/week.
Grew show from 600 dl/ep to 900 dl/ep within 3 months.
Overhauled his episode structure and content strategy to improve listener retention and optimize the show for sales and lead generation, while making it easier to produce.
5Xed Lead Acquisition In 3 Months
Case Study Summary
Name: Rob Orman
Location: Oregon, USA
Show: Stimulus
Company: RobOrman.com
Market: Emergency Physicians
Problem: Started podcasting for fun 18 years ago and suspected many of his approaches were either outdated or not structured in a way that would lead to lead generation and business growth.
Success: 5x’ed podcast-driven lead generation in 3 months.
Increased discovery call booking rate for new coaching clients.
Updated and streamlined his process to drastically cut the time is takes to produce each episode while also delivering a tighter, more consistent finished product.