
Meet: Tom Fox
Generated $100k+ from a new offer by repackaging work he was already doing
Case Study Summary
Name: Tom Fox
Location: Texas, USA
Company: The Compliance Podcast Network
Market: Legal and regulatory compliance
Problem: Wanted to increase the profitability of the network through sponsorships.
Initially, Tom’s goal was to grow the audience of the shows on the network to increase the number of impressions he could sell advertising against.
Success: Given the narrow niche, we pivoted the strategy away from growing the audience (at least initially) and instead looked for ways to grow revenue by selling higher ticket sponsor packages.
Within a couple months of working together, Tom had put together a new $25k (sometimes higher) flagship sponsorship offer and made his first sale.
Sold four of these offers over the next several months, generating $100k+ from this offer alone.