Meet: Philip Pape
Signing a new $3k+ coaching client every week
Case Study Summary
Name: Philip Pape
Location: Connecticut, USA
Show: Wits and Weights
Company: witsandweights.com
Market: Fitness, strength training, and weight loss
Problem: Show wasn’t growing as fast as he would like.
Underperforming discoverability and listener acquisition process.
Was generating leads and sales, but felt like there was much more more room for growth given the quality of the show.
Success: Increased $3k coaching client bookings from 1-2/mo to consistently 1/week.
Grew show from 600 dl/ep to 900 dl/ep within 3 months.
Overhauled his episode structure and content strategy to improve listener retention and optimize the show for sales and lead generation, while making it easier to produce.