Meet: Michelle Mazur
Attracting & Converting 90% of her High-Ticket Membership Clients Through her Podcast
Case Study Summary
Name: Michelle Mazur
Location: Washington, USA
Company: drmichellemazur.com
Market: Messaging & marketing strategy for highly-credentialled expert business owners
Problem: Wanted to move away from 1:1 work toward a more leveraged, scalable membership model.
Despite great individual episodes, her podcast strategy as a whole was outdated and out of alignment with her new business model and target customer segment, making it hard to market the show and her offer effectively.
Success: Rolled out a new membership offer and rebranded & reformatted the podcast around sharper, more magnetic positioning.
Shifted the show from a poorly-functioning audience discovery channel, to a high-converting audience nurture and conversion platform, which 90% of her clients engage with before converting.
Restructured her episode strucutre and topic selection around her core IP, frameworks, positioning, and lead magnet to organically move people through her sales process.