Meet: Charlotte Bayala
How A Rebrand Increased Monthly Downloads By Almost 5x
Case Study Summary
Name: Charlotte Bayala
Location: Arkansas, USA
Show: The Cancer Caregiver
Company: cancercaregiverpodcast.com
Market: Caregivers for people with or recovering from cancer
Problem: Had been producing the show for several years but was only getting ~250 downloads per episode.
Constantly felt like she was self-censoring herself out of fear of audience backlash… even though she knew she had more to offer.
Email list growth was slow.
Didn’t have a clear way to monetize the show.
Success: Rebranded her show, including a concept overhaul, sharper audience focus, and more to speak directly to cancer caregivers in a way that felt more authentically aligned with Charlottes perspective on the topic.
Within the first month, had nearly 5x the number of downloads as her previous monthly average.
For the first time, felt motivated and energized to promote the show more broadly, including developing a system for consistently sending out PR and podcast guesting pitches, and podcast app feature requests.
Immediately had several cancer organizations inquire about hiring her to run caregiver support workshops.