“Dress for the job you want, not the one you have.”
At some point, you’ve probably heard this advice applied to career advancement.
And while the concept might be outdated in a world that’s going increasingly remote—when it comes to podcasting, it’s never been more relevant.
Specifically when it comes to your show’s packaging.
Your show’s packaging is essentially everything that surrounds and helps facilitate the actual content of your show.
Think of your title, cover art, music, branding, copy, and more.
Whether you realize it or not, each of these elements is communicating something about your show.
And these messages establish an expectation in potential listeners’ minds long before they ever click play on an episode.
Which presents a challenge… and an opportunity.
If you’re not aware of—or intentional about—what your packaging is communicating, there’s a good chance you’re missing out on (or even actively repelling) many of your ideal listeners, customers, and clients.
Which is exactly what the vast majority of shows are currently doing.
If you know you have a solid show but have a hard time getting people to listen, there’s a good chance your packaging is part of the problem.
Which means if you want to level up your results, you need to level up your wardrobe and dress for the job you want.
To create packaging that appeals to the specific people you want to attract more of.
That looks and sounds like it belongs among the top-ranked shows in the world.
Because if you want to earn people’s attention, you need to first appear worthy of it.
If you want more listeners, every touchpoint should scream that your show is worth listening to.
This might mean hiring a designer who understands your target audience, changing up your music to more closely align with the overall vibe of your show, clarifying your title, and more.
These are not insignificant changes to make.
But people decide what to listen to based on the limited information they have available to them at the point of introduction.
And while it certainly isn’t the only thing that matters, being the best-dressed show in the room certainly doesn’t hurt.
