Designing the Podcast Marketing Strategy for A Health Coaching Business

Exam Room Nutrition w/ Colleen Sloan

Strategy Brief

Monthly Downloads: 2,400

Purpose: Grow business via increasing course purchases.

Funnel Position: Top-of-funnel. My show should pique the interest of providers who want to go deeper and learn more about nutrition counseling for weight loss. 

Ideal Listener: Medical provider (PA/NP/MD) who wants to learn more about nutrition so they can better educate their patients. 

Product: Course that offers 12 Continuing education credits. It is 12 different modules that will teach primary care providers how to guide their patient through weight loss, including how to prescribe and navigate GLP-1s.