The Content Growth Engine | December 5, 2023

A Straightforward System to Turn Content Into Customers

This live workshop will teach you the 4 essential components of every effective content marketing strategy to help you attract & convert more clients, customers, and sponsors.

“I’ve done a lot of free workshops. What I like about yours is that there really was stuff to learn stuff that I could incorporate immediately.

You were like, ‘Hey, I’m going to actually give value and not have this be a walking infomercial about myself.’

And that’s rare.”

– Reginald Ferguson, The Fashion Geek Podcast

You Started Creating Content to Grow Your Business

And yet, if you’re honest with yourself, how much business is your content actually bringing you?

And how about an even scarier question…

If you were to add up all the time you spend creating your podcast, newsletter, YouTube videos, and social content, what would your hourly rate be?

😬 😬 😬

If you’re like most coaches, consultants, and online entrepreneurs using content to market their business, you’d rather not do the math.

Because you already know the answer…

Your content marketing strategy is nowhere close to paying for the time, attention, and money it takes to maintain.

Everyone Says You Should Be Creating Content

But no one explains how to create a cohesive content marketing strategy that reliably grows your audience and generates income.

Instead, they offer platitudes like “You just need to be consistent!”

But here’s the thing.

Consistently plowing ahead with a misaligned strategy isn’t going to magically, one day lead to different results.

So how do you create a content strategy that actually works?

The 4 Components of a Content Growth Engine

Every effective content marketing strategy is built around four essential components, which together, maximize the ROI of your content and power your business to long-term, sustainable growth.

1. Exposure

If you want to grow, you need to consistently get your content in front of new people.

The Exposure component of your content growth engine defines exactly how you achieve this on a consistent basis, preferably on autopilot.

2. Attraction

Exposure doesn’t do much if you can’t convert attention into something more.

The attraction component of your growth engine is all about creating content that hooks your ideal audience immediately & reels them in.

4. $$$

Creating great content won’t turn your audience into customers and clients alone.

If you want your content to fuel your business, you need a strategic content plan intentionally designed to generate sales.

3. Retention

Getting someone to engage with your content for the first time is the first step.

But in order to convert them into a customer you need to keep them coming back and engaging with you regularly.

1. Exposure

If you want to grow, you need to consistently get your content in front of new people.

The Exposure component of your content growth engine defines exactly how you achieve this on a consistent basis, preferably on autopilot.

2. Attraction

Exposure doesn’t do much if you can’t convert attention into something more.

The attraction component of your growth engine is all about creating content that hooks your ideal audience immediately & reels them in.

3. Retention

Getting someone to engage with your content for the first time is the first step.

But in order to convert them into a customer you need to keep them coming back and engaging with you regularly.

4. $$$

Creating great content won’t turn your audience into customers and clients alone.

If you want your content to fuel your business, you need a strategic content plan intentionally designed to generate sales.

With each of these components in place, it’s impossible for your marketing not to work.

The 90-min live workshop will be taking place on December 5th at 11:30 AM ET.

The replay will be available if you can’t attend live.

“I appreciate how Jeremy made the environment very welcoming, easy to ask questions. He’s easy to talk to, and it was also easy to choose him to work with because he’s very genuine and true.”

– Biz Cush, Women Worriers

Meet Your Guide

Hi, I’m Jeremy Enns, founder of Podcast Marketing Academy.

Over the past 7 years, I’ve have worked with dozens of brands entrepreneurs, and creators, helping them generate over 50 million podcast downloads and millions of dollars in revenue from their content marketing strategies.

In working behind the scenes in a diverse group of businesses and shows, I started to recognize the recurring patterns that separate content strategies that generate growth and convert casual audiences into raving fans, clients, and customers, and those that plateau, falter, and fizzle.

I want to help you put those lessons to work in your business.

“Jeremy is 100% qualified, and I rave about him to everyone I know.

I highly respect him and appreciate his vision. His expertise and field of knowledge is incredible. Seriously.”

– Archana Nayak

Praise For Previous Workshops

“Fabulous insights and expertise from Jeremy and step by step actions to get you in the best zone for attracting and pitching to your future sponsors. I was delighted with the quality of advice and Jeremy’s generosity in sharing resources and templates.”

– Aileen Smith, She Runs Eats Performs

“Do it! Lots of nuggets to take away. It was so valuable, and I was engaged the entire session. No fluff!”

– Sarah Pipher

“Thank you so much Jeremy! This has helped find the right things to focus on.”

– Sarah Potter, The Social Media Therapy Podcast

“Thanks Jeremy, this has been real food-for-thought and I’m quite excited about setting up an offering for sponsors.”

– Suzy Buttress, The Casual Birder Podcast

“This was a fab workshop, I really loved it! Thank you for building a great product. If you’re thinking about joining, this workshop will really help you get your stuff together, do it!”

– Yulia Laricheva, Dream Nation Love

“This workshop was great! It gave me a lot of ideas and confidence on finding and pitching sponsors for my show.”

– Richard Wilmore, The Richard Wilmore Show

“I really like your style Jeremy. You are enthusiastic with a craving and honest approach to your delivery and content. I would definitely attend more of your events and would recommend you to others. If you’re thinking about taking this workshop, definitely do it, Jeremy is fantastic!!”

“Sign up ASAP! 5 stars Jeremy!“

– Olivia Meighan, The Irish Survival Podcast