Podcast Marketing Academy

Client Results · Case Study

How One Apple Podcasts Pitch Took Her New Show From 39 to 4,700 Downloads a Week

Charlotte BayalaMeet Charlotte BayalaHost of The Caregiver Breathing Room & The Cancer Caregiver

39 ➤ 4,700

downloads a week

121x at the peak54x two months laterTop 10 US Mental Health
Client
Charlotte Bayala
Shows
The Caregiver Breathing Room & The Cancer Caregiver
Market
Caregivers, of anyone, for any illness
Location
Arkansas, USA

Before

  • Launched a second show, The Caregiver Breathing Room (five-minute breathing meditations for caregivers), the week between Christmas and New Year’s, with no launch beyond a heads-up to her newsletter.
  • For its first ten weeks it averaged 39 downloads a week.
  • Had pitched Apple Podcasts for The Cancer Caregiver before. Nothing came of it.

After

  • Pitched Apple Podcasts’ new show feature with a data-backed case: how many caregivers there are in the US, National Caregiver Day in February, and a promotion plan that sent every listener to Apple.
  • Got featured in the US. Downloads went from 39 a week to almost 4,700 in the peak week, and the show spent two weeks in the top 10 Mental Health podcasts in the US.
  • Two months later, still averaging around 2,100 downloads a week, about 50x the pre-feature number.
  • Four weeks after the US feature, pitched Apple Australia with local carer numbers and got picked up there too, reaching #3 in Mental Health in Australia and New Zealand.
  • The new show lifted the old one. The Cancer Caregiver grew from ~450 to ~600 downloads a week, which Charlotte credits to links in the new show’s notes.

Charlotte’s story so far

  1. Part 1~5x downloadsHow a rebrand increased monthly downloads by almost 5x ➤
  2. Part 2+42% in 3 monthsHow pitching & PR grew her show 42% in 3 months ➤
  3. Part 3 · You’re here39 ➤ 4,700 a weekHow one Apple Podcasts pitch took her new show from 39 to 4,700 downloads a week

Client Results

More podcasters, more results

The Compliance Podcast Network

Generated $100k+ from a new offer by repackaging work he was already doing

Tom Fox · Legal and regulatory compliance · Texas, USA

  • Given the narrow niche, we moved the strategy away from audience growth (at least at first) and toward selling higher-ticket sponsor packages.
  • Within a couple of months, had built a new $25k+ flagship sponsorship offer and made his first sale.
  • Sold four of them over the next several months: $100k+ from this offer alone.

The Healthy Skin Show

10x’ed coaching income in 6 months

Jen Fugo · Natural skin health · Pennsylvania, USA

  • Lined up 3 months of sponsors at $800/ep before launching.
  • 9,500 downloads in the first month. Averaging 20k dl/mo within 6 months. Now over a million total downloads.
  • 10x’ed her coaching practice’s income within 6 months of launching, and raised her prices 3 times in the first year with a waitlist.
  • 80% of her clients now come from the podcast.

How to Change the World

Developed a killer concept that grew to 30k dl/mo within 6 months

Sam Webster Harris · History, tech & innovation · Portugal

  • Developed How to Change the World into a concept that took off right after launch.
  • Featured by Apple Podcasts 7 times in the first 9 months.
  • Grew to 30k downloads within 6 months of launching, with zero social media and limited promotion.
  • The show now attracts high-paying consulting requests for innovation work.
Read the full case study ➤

Female Startup Club

2k → 15k dl/mo in 6 months

Doone Roisin · Female DTC startup founders · Australia

  • Grew to 15k dl/mo within 6 months and joined the HubSpot network, which promoted her show on Amy Porterfield’s, Jenna Kutcher’s and My First Million’s podcasts.
  • Launched a profitable community for female DTC founders and a $5k/mo 1:1 coaching program.
  • Grew her list to 19k+ and her social following to 120k+, and published a best-selling book.
Read the full case study ➤

Fashion Designers Get Paid

Generated an additional $20k in 6 months

Heidi Weinberg · Freelance fashion designers · Colorado, USA

  • Built her funnel into the show and immediately got new leads: $1k–$2k/mo of evergreen sales of her signature course.
  • Ran her lowest-effort launch yet to validate a new higher-ticket program and brought in more than $10k.
  • Rebranded the show and within weeks was ranking #2 for her primary keyword in Apple Podcasts.
  • Landed her first sponsor, an initial $2k campaign.

Wits and Weights

Signing a new $3k+ coaching client every week

Philip Pape · Fitness, strength training and weight loss · Connecticut, USA

  • Went from 1–2 $3k coaching client bookings a month to consistently 1 a week.
  • Grew from 600 to 900 dl/ep within 3 months.
  • Overhauled his episode structure and content strategy for retention and lead generation, while making the show easier to produce.

Make Marketing Suck Less

Attracting & converting 90% of her high-ticket membership clients through her podcast

Michelle Mazur · Messaging strategy for expert business owners · Washington, USA

  • Launched a new membership and rebranded and reformatted the podcast around sharper positioning.
  • Moved the show from a weak discovery channel to a nurture and conversion platform that 90% of her clients engage with before buying.
  • Rebuilt episode structure and topics around her core frameworks and lead magnet to move people through her sales process.

Staying Solo & Confessions of a Micro-Agency Owner

90% of her membership clients now discover her through her podcast

Maggie Patterson · Service business owners and micro-agencies · Ontario, Canada

  • Split the show into two rebranded shows to sharpen her positioning with each group.
  • 90% of her $150/mo membership clients say they discovered her through the podcast.
  • Most of her $450/mo micro-agency mastermind clients binge the new micro-agency show before signing up.
  • Grew the main show, Staying Solo, despite splitting the audience and rebranding.

Stimulus

5x’ed lead acquisition in 3 months

Rob Orman · Emergency physicians · Oregon, USA

  • 5x’ed podcast-driven lead generation in 3 months.
  • Increased the discovery call booking rate for new coaching clients.
  • Streamlined his process to cut the time each episode takes while producing a tighter, more consistent show.

Recruiting Future

Grew from 9k → 15k (67%) monthly downloads in 3 months

Matt Alder · Talent acquisition & recruiting · UK

  • Grew from 9k to 15k dl/mo within three months of re-engineering his episode format and updating his show packaging.
  • More than doubled the share of listeners who make it past the halfway point.
  • Built a core brand framework and a new lead magnet on it, which is growing his email list from the podcast for the first time.
See every client result ➤

2×

listeners and subscribers in one month

“I’m only halfway through and in the past month alone we’ve seen both our listeners and subscribers double.”
Sam Brake GuiaBrains Byte Back

1.5k → 2.3k

downloads per episode

“I can see in my download numbers already, where I was staying consistent at 1,500 downloads per episode, now I’m up to 2,300 downloads.”
Biz CushWomen Worriers

6 months

in a row among his best ever

“Since enrolling in PMA my show has grown consistently nearly every month. Each of the last 6 months have been among my highest in terms of downloads.”
Eric MaddoxLatitude Adjustment

Still rising

downloads, with no new episodes

“The Academy has given me the fire again to be excited about new projects. Even with my old show, I’m glad that I ended it, but just since the start of the Academy, the downloads have been going up even though I’m not posting new episodes. Just because I understand how to market and promote it better.”
Arie LombardozziBrewtal

And 25 more from the Academy

In their own words.

Growth

“Since completing First500, I’ve been gaining followers across the board – email, socials, podcast – by implementing Jeremy’s tactics”

Before taking First500 I was feeling overwhelmed when it came to marketing my show… Since completing First500, I’ve been gaining followers across the board – email, socials, podcast – by implementing Jeremy’s tactics, even just by doing the bare minimum.
BBBrittany BissetCurd is the Word

Growth

“…super easy to pinpoint the exact areas where our marketing was lacking”

Going through the course, it was super easy to pinpoint the exact areas where our marketing was lacking… Prior to the first 500, it felt like we’d been in a rut, and I didn’t know why. After going through the course, I knew why! The changes we made have sparked growth that we’re excited to build on.
Mikey TolvoPLURality

Growth

“I have my own system and automations so my show is consistently being promoted to new targeted listeners 24/7”

I feel more comfortable marketing because I’m doing it my way. I also feel relieved I have my own system and automations so my show is consistently being promoted to new targeted listeners 24/7.
Sophia AndreaTu As Le Pouvoir

Growth

“…people are now actually noticing and reposting episodes”

I’m noticing that the tweaks I’ve made are making a difference where people are now actually noticing and reposting episodes.
Andrea CrispThe Couragecast

Clarity & Results

“The stuff you taught me, no shit, changed my life.”

The stuff you taught me, no shit, changed my life. It made my podcast more fun to do and easier to maintain.
Kelle SpartaThe Spirit Sherpa Podcast

Clarity & Results

“The course helped fill in a lot of blanks for me and gave me the insight I was looking for”

I didn’t know the best practices for getting it off the ground and gaining loyal listenership… The course helped fill in a lot of blanks for me and gave me the insight I was looking for. Now I know what to do to grow my show!
Diane CanadaLady Up America

Clarity & Results

“PMA has given me the real fundamentals and a clear roadmap of not just podcast marketing but marketing as a whole.”

There is lot of conflicting advice about podcast marketing out there… PMA has given me the real fundamentals and a clear roadmap of not just podcast marketing but marketing as a whole.
Vijay PeduruHow They Made Their Millions

Clarity & Results

“Instead of throwing spaghetti at the wall, I wanted to have a clearer path to success.”

Instead of throwing spaghetti at the wall, I wanted to have a clearer path to success.… I was able to go through the course in one day, make immediate, actionable changes to my podcast marketing strategy, and I’m excited to use what I’ve learned to grow our show.
NHNicole HarlowWealthy Wellness Biz

Clarity & Results

“…very clear pathway in order to reach the outcome that you’re intending to reach”

The program is very structured and has a very clear pathway in order to reach the outcome that you’re intending to reach. It isn’t just a lot of reading or videos.
K. AndersonLost Spaces

Clarity & Results

“Many more doors than I ever would have imagined.”

I’ve learned so much from PMA that I didn’t even expect… Many more doors than I ever would have imagined.
Hal HarkRaise Your Kids On Concerts

Teaching

“…as an educator, Jeremy is very much in the top echelon”

I’ve taken a lot of courses and as an educator, Jeremy is very much in the top echelon and I think other people who teach classes could learn from his approach, I really do.
Reginald FergusonThe Fashion Geeks Podcast

Teaching

“Jeremy is 100% qualified, and I rave about him to everyone I know.”

Archana NayakUncheck The Box

Teaching

“What stands out from Jeremy is that he’s so genuine.”

What stands out from Jeremy is that he’s so genuine. Quite often when I’m doing courses… a lot of it is about them, and their business… rather than genuinely looking for the best for the cohort.
Karen CampbellShe Runs, Eats, Performs

Teaching

“Jeremy is a natural mentor”

Jeremy is a natural mentor. He is genuine and trustworthy, and the information he shares has been well thought out. And you can act on it whether you are just starting out, or have many episodes under your belt.
Suzy ButtressThe Casual Birder Podcast

Teaching

“So worth the time investment”

So worth the time investment. Jeremy is a really kind soul that delivers the information in a really knowledgeable way.
Heather McPhersonTwisted Spur Media Solutions

Teaching

“…you’re really getting mentorship that is really invaluable”

It’s not just going through a course, you’re really getting mentorship that is really invaluable. I think that’s probably the biggest benefit.
ASAileen SmithShe Runs, Eats, Performs

Community

“…diverse group of people”

It’s so incredible the diverse group of people you brought together, each so kind and motivating in their own way… It felt like a safe space to share and get some really helpful constructive criticism.
Archana NayakUncheck The Box

Community

“I felt like I could talk about my show”

There aren’t very many places you can talk openly about podcasting. Whereas with this, I felt like I could talk about my show and I was able to really get a window into what am I doing wrong here?
Andrea CrispThe Couragecast

Worth It

“This was definitely the best investment I’ve made in my work. Probably ever.”

I’m really, really grateful. This was definitely the best investment I’ve made in my work. Probably ever.
Omkari WilliamsStepping Into Truth

Worth It

“…hands down one of the best programs I’ve ever taken.”

Andrea CrispThe Couragecast

Worth It

“I don’t know why he doesn’t charge money for this!”

I don’t know why he doesn’t charge money for this! This course is worth heaps! SO useful.
Steph FuccioGeopats Podcast Network

Worth It

“…this is well worth your time”

If you’ve been wanting to get a sponsor for your show… this is well worth your time. I appreciate that you jumped right into the content.
Justin PetersThe Struggle Is Real

Worth It

“No fluff!”

Do it! Lots of nuggets to take away. It was so valuable, and I was engaged the entire session. No fluff!
SPSarah Pipher

Worth It

“It gave me a lot of ideas and confidence on finding and pitching sponsors for my show.”

RWRichard WilmoreThe Richard Wilmore Show

Worth It

“If you’re thinking about joining, this workshop will really help you get your stuff together, do it!”

This was a fab workshop, I really loved it!… If you’re thinking about joining, this workshop will really help you get your stuff together, do it!
YLYulia LarichevaDream Nation Love
Jeremy Enns

Work together

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